The New B2B Buyers Journey

| September 19, 2017

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Marketing, while critical to any organization, is a function that does not always command the respect it deserves. Too often dismissed as simply a cost center—especially by non-marketing executives— many perceive marketers as creatives that do little more than throw fancy parties, write clever copy, and experiment with pretty ads. The reason for this misconception is simple: too many marketers are unable to justify expenses, because they lack the visibility into the B2B buyers’ journey and the ability to interpret the efficacy of their own campaigns.

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OTHER ARTICLES

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Student Advantage

Student Advantage, LLC is a leading integrated media and commerce company focused on the higher education market...

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