Types of actions based on Behavioral Targeting

| October 27, 2016

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In previous posts on Behavioral Targeting we described in a practical and conceptual way how Behavioral Targeting has become an eCommerce must. Not only does it provide intelligence for online stores or marketplaces, it also understands buyers and creates a unique shopping experience. The point of Behavioral Targeting is not only that it makes it possible to segment users on the basis of their actual behavior but it also enables you to interact with those users in your website in real time, offering them a personalized experience. Leaving aside product recommendations, which can be seen as a wide range of options within Behavioral Targeting, in this post I will describe various types of Behavioral Targeting actions that can be applied to personalize your users’ shopping experience.

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Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

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