What Is Facebook Ad Targeting & How To Use It

CAROLINA VALDEZ-AMBIA |

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Facebook Ads have been around for as long as Facebook has and they are now a great portion of any Digital campaign that is in direct contact with customers and of course, a basic ingredient on How To Create A Successful Social Media Strategy. Having Facebook Ads increases engagement and allows your product to reach people who have common things with your current customers that lead you to believe might be interested in your product proposal…

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PointClear

Who we serve. Why it matters. PointClear works with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What our clients have in common are complex sales processes and the need for outbound account-based marketing services that generate high-quality leads for sales. PointClear provides lead generation, lead qualification and lead nurturing. Our teleprospecting associates work closely with our clients’ marketing and sales leaders. They have a range of industry expertise that comes from long experience, giving them a short learning curve when it comes to getting up to speed about the innovative and interesting solutions our clients sell. It’s that combination that gives them the ability to have quality conversations (i.e. unscripted) with prospects.

OTHER ARTICLES

Personalizing Account-Based Marketing: 7 Tactics

Article | April 13, 2020

Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account level, and technology helps us do it at scale. In this article, we uncover the best tactics you can implement in your ABM strategy to personalize your outreach for marketing, sales & service.

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How the right content wins in account-based marketing

Article | April 13, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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A 5 Step Journey to Launching an ABM Program

Article | April 13, 2020

While account-based marketing (ABM) has gained a lot of traction among B2B marketers, there isn’t much consensus in the industry around how to get started. We’re still seeing ABM strategies develop and mature, so the account-based playbook isn’t as clear or as widespread as the lead gen funnel was. That’s why in episode 2 of “Ask an ABM Expert”, Andrew Mahr, our Chief Customer Officer and host of the mini-series, tackles the five steps that we encourage practitioners to take when launching an ABM program. Andrew has helped launch thousands of successful ABM campaigns using this tried and true process, and today we’ll be diving into why each of these steps is foundational to fueling pipeline growth.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Article | April 13, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

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Spotlight

PointClear

Who we serve. Why it matters. PointClear works with B2B technology, healthcare, financial services and business services organizations, as well as manufacturers. What our clients have in common are complex sales processes and the need for outbound account-based marketing services that generate high-quality leads for sales. PointClear provides lead generation, lead qualification and lead nurturing. Our teleprospecting associates work closely with our clients’ marketing and sales leaders. They have a range of industry expertise that comes from long experience, giving them a short learning curve when it comes to getting up to speed about the innovative and interesting solutions our clients sell. It’s that combination that gives them the ability to have quality conversations (i.e. unscripted) with prospects.

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