Zillow partnering with Facebook to increase real estate agents' reach

| November 4, 2016

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In a move that shows how much better companies are getting at reaching their desired audiences no matter where they are, Zillow announced a partnership this week with Facebook that will allow Realtors and real estate agents to target potential homebuyers directly on their Facebook feed. According to Zillow, the partnership is part of its Premier Agent program and is called Premier Agent Direct. Premier Agent Direct combines the power of the most visited real estate network with one of the most widely used social media platforms, allowing real estate agents or teams to expand the targeted audience they advertise to through a simple, easy platform using Zillow Group's precision targeting,” Zillow said in a release. According to Zillow, the technology identifies home shoppers who are using Zillow or Trulia and allows real estate agents to connect with them on Facebook.

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