BAD MQLS WERE ALWAYS DEAD: ROLLWORKS REVENUE REVELATION REPORT
Look, we’ve all heard the chatter about the death of MQLs in B2B marketing. So RollWorks asked almost a thousand revenue leaders to get cold hard data. And the results are in: it's not true.
Two in three marketers agree MQLs aren’t dead it’s just bad MQLs that should be. And your sales team? Two in three sellers say the era of dead leads ‘is never gonna happen’.
Ready to see the 5 revenue revelations from our recent data? And more importantly, the 4 buying signals you can use to get high-quality leads, faster? Spoiler alert: form fills alone aren’t the primary signal to take action on!