. https://www.axongarside.com/blog/8-b2b-lead-generation-strategies-for-2018

home.aspx
   

article
SHARESHARESHARE
8 LEAD GENERATION STRATEGIES FOR B2B TECHNOLOGY IN 2018
According to HubSpot, 63% of marketers see lead generation as their most pressing challenge, especially when it's in a highly competitive market like B2B technology where you need to stand out from the crowd. However, when done right, you can be reaping the rewards of B2B lead generation by implementing these eight strategies. However, before you get started, make sure you've taken into account the following. First, take a good hard look at what you’ve been doing over the past year. Delve into your data, talk to your teams and evaluate your strategies carefully. You should know your visitor, lead, MQL and sales opportunities to a T. If you find that your organic traffic is growing, ramp up your SEO strategy, but if there are other strategies that aren’t giving you any ROI, tweak or abandon them. JACK WILLIAMS READ MORE