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. https://medium.com/better-marketing/account-based-marketing-is-a-b2b-strategy-not-a-tool-f7e01590a212
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ACCOUNT-BASED MARKETING IS A B2B STRATEGY, NOT A TOOL
Founded in 2014, by Eric Spett, Eric Vass, and Sangram Vajre, Terminus is a key player in the account-based marketing (ABM) space. Clients include top brands like 3M, WP Engine, Glassdoor, and Dun & Bradstreet. I spoke with Sangram Vajre, one of Terminus’ three co-founders, to learn more about the platform and how an ABM approach is effective at reaching B2B buyers in a cluttered MarTech environment. J. M. DOOLEY READ MORE