. https://customerthink.com/how-to-adapt-b2b-digital-marketing-to-the-buyer-journey-in-2020/

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SHARESHARESHARE
HOW TO ADAPT B2B DIGITAL MARKETING TO THE BUYER JOURNEY IN 2020
Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough. DEREK EDMOND READ MORE