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. https://www.business2community.com/marketing/how-to-approach-demand-gen-in-challenging-times-02294534
blog article
SHARESHARESHARE
HOW TO APPROACH DEMAND GEN IN CHALLENGING TIMES
The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty on top of the risk and strain caused by a global pandemic whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. HOWARD J. SEWELL READ MORE