. https://www.insightpartners.com/blog/learn-from-the-experts-account-based-abx-in-this-new-world/

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LEARN FROM THE EXPERTS: ACCOUNT BASED (ABX) IN THIS NEW WORLD
There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts. CHARLENE CHEN READ MORE