home.aspx
 
. https://vertexmarketingagency.com/personalizing-account-based-marketing/
article
SHARESHARESHARE
PERSONALIZING ACCOUNT-BASED MARKETING: 7 TACTICS
Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account level, and technology helps us do it at scale. In this article, we uncover the best tactics you can implement in your ABM strategy to personalize your outreach for marketing, sales & service. READ MORE