. https://hub.6sense.com/welcome/what-matters-with-intent-data

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SHARESHARESHARE
WHAT MATTERS WITH INTENT DATA
Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey. LISA SHARAPATA READ MORE