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Bulk Up Your Business Case For Marketing Automation
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Marketing automation is a pay-off, not a trade-off, in experience.
Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization.
Data that proves automation saves time and money across your business
How automation simplifies growing content demands and delivers at scale
Why automation is effective in supporting customer lifecycle marketing efforts
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DE
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United States
Company Size
5000+
1000-4999
500-999
100-499
10-99
1-9
Industry
Utilities
Travel, Leisure & Hospitality
Transportation & Warehousing
Telecommunications
Technology Software & Services
Technology Hardware
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Real Estate, Rental & Leasing
Professional & Technical Services
Pharmaceuticals & Biotech
Non-Profit
Membership Organizations
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Education - K12
Education - Higher Ed
Construction
Advertising
Agriculture & Forestry
Revenue
Over $1B
$500MM to $1B
$201MM to $500MM
$101MM to $200MM
$50MM to $100MM
Less than $50MM
Units
501+
101-500
51-100
21-50
10-20
2-9
1
Timeline
None/No plans
Over One Year
10-12 months
7-9 months
4-6 months
1-3 months
Less than one month
Functional Area
Senior Manager/Manager
Senior Director/Director
SVP/VP
CXO/EVP
Job Function
Marketing: Automation/Ops
Marketing: Digital
Marketing: General
Marketing: Brand
Marketing: Content Marketing
Marketing: Email Marketing
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