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B2B Marketing Ignite USA 2020
B2B MARKETING IGNITE USA 2020
May 27-28, 2020
Since 2016, B2B Marketing Ignite has become an international B2B phenomenon, firing-up 1300+ B2B marketers every summer in London. Now we’re bringing this uniquely loved event to Chicago for two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking.

Gartner Marketing Symposium/Xpo San Diego 2020
GARTNER MARKETING SYMPOSIUM/XPO SAN DIEGO 2020
June 01-03, 2020
Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for: CMOs and marketing executives str...

Gartner Customer Experience & Technologies Summit
GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT
June 08-09, 2020
Customer experience (CX) management is at the top of CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of &ldquo...

C-SUITE ON DECK

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Q&A With Tom O'regan, CEO At Madison Logic

September 05, 2019 / MEDIA 7
SHARESHARESHARE
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: 
Passionate, Optimistic, and Indefatigable

M 7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R:
Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.

"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M 7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R:
Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.

"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M 7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R:
AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.


M 7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R:
I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M 7: What is your superpower?
TO'R:
I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.


About Madison Logic


Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

SPOTLIGHT

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

RELATED NEWS


  • Madison Logic is ranked as both a Leader for Account Based Advertising and a High Performer for Marketing Account Intelligence.

  • Madison Logic empowers B2B marketers to convert their best accounts faster by finding and ...
    MEDIA 7
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Madison Logic, a leading global account-based marketing (ABM) platform, today announced that they have an arrangement with LinkedIn Marketing Solutions. With this new integration with the LinkedIn Marketing Analytics API, joint LinkedIn and Madison Logic clients can now measure accounts across three marketing channels on one unified, integrated platform to make smarter marketing and sales decisions.
"Today's B2B marketers struggle to demonstrate their value due to the ongoing com...

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Powered by ML Data Cloud, Madison Logic’s ML Platform features Journey Acceleration™ designed to streamline funnel management and empower marketers to approach ABM more effectively. By providing marketers with the right first- and third-party synthesized data, ML Platform aims to identify and prioritize accounts, accelerating them down the funnel with a suite of account-based engagement and measurement tools....
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Madison Logic, the global account-based marketing (ABM) solution that empowers B2B marketers, recently received recognition as a global ABM leader, ranking in the top 10 vendors in the latest Vendor Selection Matrix™ for Account-Based Marketing, SaaS and Software, released by Research in Action. The report is based on interviews with more than 1,500 business managers with budget responsibility in enterprises across the globe to rank the 20 best ABM SaaS and software products in the world. ...
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Madison Logic, the leading global account-based marketing (ABM) platform, today launches the new ML Platform. Powered by the ML Data Cloud, it is the only current platform on the market with Journey Acceleration™ to streamline funnel management and empower marketers to approach ABM more effectively. Providing marketers with the right first- and third-party synthesized data, ML Platform identifies and prioritizes accounts, accelerating them down the funnel with a suite of account-based enga...
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Madison Logic, the leading global account-based marketing (ABM) platform, today announced the results of an independent commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to...
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Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account engagement, cross-channel performance insights, and Journey Acceleration™ a...
SOURCE
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Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized Madison Logic as one of the “only companies able to support the entire ABM lifecycle, combined with CRM, marketing automation and content management systems” — citing its ability to...
SOURCE
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Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an unintended side effect inside the marketing organization: Marketers now have to become data experts or hire them in droves. As the complexity of analyzing and employing data for ABM increased, marketers...
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Madison Logic, the leading global account-based marketing (ABM) platform, today announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten sales cycles, and accelerate growth. With t...
SOURCE
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SPOTLIGHT

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy acro...

RESOURCES

EVENTS

B2B Marketing Ignite USA 2020
B2B MARKETING IGNITE USA 2020
May 27-28, 2020
Since 2016, B2B Marketing Ignite has become an international B2B phenomenon, firing-up 1300+ B2B marketers every summer in London. Now we’re bringing this uniquely loved event to Chicago for two trail-blazing days of B2B marketing strategy, inspiration, actionable takeaways and networking.

Gartner Marketing Symposium/Xpo San Diego 2020
GARTNER MARKETING SYMPOSIUM/XPO SAN DIEGO 2020
June 01-03, 2020
Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for: CMOs and marketing executives str...

Gartner Customer Experience & Technologies Summit
GARTNER CUSTOMER EXPERIENCE & TECHNOLOGIES SUMMIT
June 08-09, 2020
Customer experience (CX) management is at the top of CEOs’ agenda and the core part of organization’s digital transformation program. Leaders across every part of the organization are claiming to place experience at the center of their strategies, but very often the perceptions of &ldquo...