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EVENTS
B2B Marketing Exchange 2020
B2B MARKETING EXCHANGE 2020
February 24-26, 2020
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s T...

ABM Unlocked: How to Leverage Buyer Intent Data in Real Time
ABM UNLOCKED: HOW TO LEVERAGE BUYER INTENT DATA IN REAL TIME
November 14-14, 2019
Join us at Terminus' headquarters to learn how you can leverage intent data to increase conversion on your ABM campaigns and engage with your target accounts. We'll provide an intro about buyer intent data, the difference between 1st party data and 3rd party data, where to find it, how to tr...

3rd annual customer event
3RD ANNUAL CUSTOMER EVENT
August 14-14, 2019
Extend your B2B Sales & Marketing Exchange and FlipMyFunnel trip an extra day to deep-dive on ABM and the Terminus platform. Spend the morning with our product team getting a view to where the capabilities are going and provide feedback on how we can grow our partnership together. Spend time wit...

C-SUITE ON DECK

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Q&A With Sangram Vajre, Co-Founder & Chief Evangelist At Terminus

January 09, 2020 / MEDIA 7
SHARESHARESHARE
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.

"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.

"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.


About Terminus


Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

SPOTLIGHT

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

RELATED NEWS


Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....
BUSINESSWIRE
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Bombora, the leading provider of B2B Intent data, today announced that it saw its highest revenue quarter in company history in Q2, and nearly doubled its number of direct customers. The high water mark, even in the face of pandemic headwinds, stands as proof that Bombora’s partner-first approach can lead to growth and a richer B2B sales and marketing ecosystem.
In 2020, Bombora has added partnerships with HubSpot, RollWorks, Outreach, Engagio/Demandbase, G2, 6Sense, SalesIntel, Enl...

EINNEWS
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Terminus, the leading account-based marketing platform, today announces the addition of veteran marketing leader Meagen Eisenberg to its board of directors as the company scales through its next phase of rapid growth.
Eisenberg is the CMO of TripActions, the leading cloud-based corporate travel and expense management platform. Prior to TripActions, she spent more than 20 years in high-tech, previously serving as CMO of MongoDB (NASDAQ: MDB) and VP of Demand Generation at DocuSign (NASDAQ:...

BUSINESSWIRE
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Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients.
Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier ...

PRWEB
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Terminus, a leading account-based marketing platform, today announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot users can leverage Terminus account intelligence data natively in the Pardot platform. This provides users w...
BUSINESSWIRE
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Terminus, the #1 customer rated account-based marketing platform, today introduces the Terminus Engagement Hub, the only all-in-one full-funnel ABM platform. The Terminus Engagement Hub combines powerful data and attribution capabilities with advertising, email, web, and chat experiences all connected in one single platform.
Now with Terminus Engagement Hub, it’s never been easier for companies to run coordinated, multi-channel marketing campaigns to drive demand and achieve revenue...

BUSINESSWIRE
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  • The Uberflip Marketplace acts as an ecosystem of apps and integrations, dedicated to helping marketers connect Uberflip with their martech stack to seamlessly orchestrate the buyer journey.

  • The Uberflip Marketplac...
    MEDIA 7
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  • Research commissioned by Folloze, Campaign Stars and Terminus Reveals that Transforming the Martech Stack to Deliver Personalization Is Key to Eliminating Roadblocks to ABM for Most Companies.

  • Majority of Marketer...
    MEDIA 7
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  • Terminus acquires leading account-based chat solution, Ramble, to power account-based conversations and real-time engagement.

  • Native account-based chat enables real-time engagement throughout the customer lifecy...
    MEDIA7
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  • According to study Terminus customers see more than 300% ROI over three years.

  • Forrester Total Economic Impact™ uncovers benefit of more than $2.1M present value using leading account-based solution.

    ...
    ABM REPORT
    READ MORE

SPOTLIGHT

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

RESOURCES

EVENTS

B2B Marketing Exchange 2020
B2B MARKETING EXCHANGE 2020
February 24-26, 2020
A new decade is upon us, which means it’s time for B2B marketers to leave the tactics that didn’t work behind them and think of new ways to develop killer content and experiences. If you’re looking for some inspiration, check out this collection of resolutions from Slalom‘s T...

ABM Unlocked: How to Leverage Buyer Intent Data in Real Time
ABM UNLOCKED: HOW TO LEVERAGE BUYER INTENT DATA IN REAL TIME
November 14-14, 2019
Join us at Terminus' headquarters to learn how you can leverage intent data to increase conversion on your ABM campaigns and engage with your target accounts. We'll provide an intro about buyer intent data, the difference between 1st party data and 3rd party data, where to find it, how to tr...

3rd annual customer event
3RD ANNUAL CUSTOMER EVENT
August 14-14, 2019
Extend your B2B Sales & Marketing Exchange and FlipMyFunnel trip an extra day to deep-dive on ABM and the Terminus platform. Spend the morning with our product team getting a view to where the capabilities are going and provide feedback on how we can grow our partnership together. Spend time wit...