818 Global, Inc

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Based in New Jersey, 818 Global, Inc. proudly represents some of the most highly recognized brands in the nation. Major corporations outsource to us to represent their brand to their customers with a personalized touch.

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ACCOUNT-BASED DATA

DEMANDBASE DELIVERS THE CLEAR & COMPLETE GUIDE TO ACCOUNT-BASED EXPERIENCE (ABX)

Demandbase | June 04, 2021

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Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

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CORE ABM

SURVEY FINDS EXECUTIONAL GAP BETWEEN MARKETING AND SALES IS HINDERING PERSONALIZATION AT SCALE FOR ACCOUNT-BASED MARKETING SUCCESS

Renegade, Conversica | October 22, 2021

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Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...

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CORE ABM

MADISON LOGIC, A LEADING GLOBAL ABM PLATFORM, REPORTS RECORD CLIENT RETENTION AND GROWTH ACROSS ALL 3 REGIONS

Madison Logic | February 15, 2021

news image

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Read More

ROLLWORKS LAUNCHES SALES INSIGHTS TO STATISTICALLY IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks | June 30, 2020

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RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

Read More

ACCOUNT-BASED DATA

Demandbase | June 04, 2021

news image

DEMANDBASE DELIVERS THE CLEAR & COMPLETE GUIDE TO ACCOUNT-BASED EXPERIENCE (ABX)

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

Read More

CORE ABM

Renegade, Conversica | October 22, 2021

news image

SURVEY FINDS EXECUTIONAL GAP BETWEEN MARKETING AND SALES IS HINDERING PERSONALIZATION AT SCALE FOR ACCOUNT-BASED MARKETING SUCCESS

Conversica, Inc., a leader in Conversational AI solutions for enterprise revenue teams that help organizations attract, acquire and grow customers at scale, today revealed findings of an emerging executional gap between marketers and salespeople, as shown in the new 2021 State of Account-Based Marketing (ABM) Report in partnership with Renegade Marketing. The study found that, while 87% of marketers and salespeople agree and believe in ABM’s efficacy for converting target accounts into pip...

Read More

CORE ABM

Madison Logic | February 15, 2021

news image

MADISON LOGIC, A LEADING GLOBAL ABM PLATFORM, REPORTS RECORD CLIENT RETENTION AND GROWTH ACROSS ALL 3 REGIONS

Coupled with a 155% of net customer retention rate, Madison Logic, the well-known and leading Account-Based Marketing (ABM) platform globally, reported having record global business performance in 2020. The reason behind the outstanding performance of Madison Logic in North America, APAC, and EMEA is the trends that took place before the pandemic among various B2B organizations. performance-based requirement, increased usage of digital channels, and tighter alignment with sales are the trends th...

Read More

RollWorks | June 30, 2020

news image

ROLLWORKS LAUNCHES SALES INSIGHTS TO STATISTICALLY IDENTIFY SIGNIFICANT SPIKES OF ACCOUNT-BASED ACTIVITY

RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A proprietary data science model identifies increased, notable engagement each day within a short, rolling window for ...

Read More