A Row Sales

IntentData io | March 23, 2020

IntentData.io, Inc. today announces the launch of an open, collaborative working group to help marketers optimize intent data. Many companies have invested in third-party intent data technology, but few have optimized its use. Now, as event marketing is suddenly no longer effective, marketers are turning to other tools, including intent data. Too often find they’re missing the playbooks and expertise to fully leverage it, and often training and expertise are hard to find. The working group...

BUYER INTENT DATA

Bombora, Neutronian | January 04, 2022

Bombora, the leading provider of B2B Intent data solutions, has placed second overall in Neutronian's Beta NQI™ Transparency Ratings. Data stewardship is one of Bombora’s core values, and its flagship Company Surge® product is built on an ecosystem of quality, collaboration and innovation. “Leveraging data across marketing use cases is more important than ever, and as privacy concerns grow, transparency is a key differentiator for our customers,” sa...

Accenture | July 03, 2020

Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...

JSA | June 16, 2020

The JSA is First in the Industry to Offer Intent Data Analysis to Its Telecom and Data Center Clients. JSA Intent Data Analysis, a unique offering that leverages advanced tools to uncover insight on key decision make...