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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

ABM In Action

ABM In Action, sister publication of Demand Gen Report, is an online resource for B2B professionals, featuring everything you need to know about the latest in account-based marketing.ABM In Action offers expert advice, insights and examples for B2B organizations looking to learn about or implement a successful ABM strategy and covers:What channels work best with ABM.

RELATED NEWS


IntentData.io, Inc., a marketing technology firm that provides contact-level™ third-party intent data to enhance clients' demand generation and support account-based marketing (ABM), today announces the publication of its Intent Data Maturity Model. B2B marketers are adding third-party intent data to their data inventories to help identify targets for account-based marketing (ABM) and to personalize demand generation campaigns. Data is often purchased for a single department and isolat...
INTENTDATA.IO, INC
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True Influence®, the technology leader of intent-based marketing and demand generation solutions, today announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of meaningful intent signals that represent real opportunities to engage and connect with a target audience. "Quality intent data can be a powerful predictor of who is in a specific market and ready to buy, enabling organizations to improve the performance and success o...
TRUE INFLUENCE
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Leadspace, the leading B2B customer data platform (CDP) provider, announced details of its Fall product release, capping off a banner year of innovation. Most notable among the Fall highlights is a new, advanced set of capabilities for automated ingestion of 1st-party data, and other custom sources, to create unified customer profiles for use across systems. Leadspace customers will be able to more easily onboard 1st-party data that will then be active and available to the Leadspace CDP for use ...
LEADSPACE
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6sense, the leading Account Based Orchestration Platform, powered by AI, today announced at HYPERGROWTH that it has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. Joint customers can also leverage the integration to bring 6sense account segments and buying stage predictions...
6SENSE
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Sales Performance International (SPI), a global leader in sales performance improvement announced a significant update to its Major Account Planning program. The new program for maximizing strategic account revenues features updated methodology components that are directly integrated with software technology. According to Sonia Duncan, SPI’s Director of Programs and Certification, “The new release of Major Account Planning integrates SPI’s world-class account planning methodolo...
SALES PERFORMANCE INTERNATIONAL
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EverString, a leading B2B data provider has introduced 70 million verified contacts to the company's master B2B database, representing momentous growth for the organization. The new product release significantly strengthens EverString's position as a primary source of B2B data and contributed to the strongest quarter in company history. EverString's growth in B2B data comes thanks to AI-enhanced crawling and verification systems, human-in-the-loop quality controls, and a business-ori...
EVERSTRING
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Demandbase is offering to help the 70 per cent of B2B firms who describe their account-based marketing technology as “immature” with a digital questionnaire that will recommend tools to align with their strategies. The San Francisco-based firm last week released a report, The State Of The ABM Tech Stack, in partnership with Demand Metric. The results of its research, which was based on about 180 responses, showed less than 10 per cent of marketers consider their ABM tools mature. Thi...
DEMANDBASE
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Engagio, the leader in B2B marketing engagement software, is now partnering with Bombora, the leading provider of B2B Intent data. The new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which accounts need action by Sales, and orchestrate the right plays across human and automated channels....
ENGAGIO
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Demand owns content, and with the release of 'Salesforce CMS', it’s clear that Salesforce is putting the control squarely with demand, not to mention delighting the creative marketer with more power through additional tools for creating content that are expected to work well right out of the box (er… cloud). Customers have become accustomed to consuming content across multiple channels and platforms which requires marketers to provide for seamless integration of their conten...
DECK7
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Crafting a more holistic marketing approach based on better sales and marketing integration is helping Hewlett Packard Enterprise improve account based marketing (ABM) and better engage key target accounts. In 2014, Hewlett Packard split into two divisions, HP inc., the consumer business, and Hewlett Packard Enterprise (HPE), the B2B arm of HP. Adam Benaroya, senior manager of global media at HPE, notes that at the start, the new organization felt like a “$50 billion start-up,” becau...
HEWLETT PACKARD ENTERPRISE
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...