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Marketo | February 26, 2020
Marketo’s February 2020 release notes highlight several key feature updates to its account-based marketing (ABM) tools and Core Marketo Engage platform that will impact marketing and sales users. The majority of the core feature updates are the result of enhancements made to Marketo’s API Calls capability as part of its efforts to improve platform stability and integrations. Marketo also shared plans for the launch of the Marketo Success Center next quarter to support customer enable...
ABM Accounts
Doceree | June 10, 2022
Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, announced today the expansion of its targeting offering with Doceree ABMTM, an account-based marketing (ABM) solution built exclusively for life sciences organizations that enables them to reach institutional decision makers based on accounts and intent. Doceree ABM equips marketers to target specific accounts or employ intent-based data to recognize the interest...
Accenture | April 03, 2020
A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...
Buyer Intent Data
EIN Presswire | April 28, 2023
Bombora, the leading provider of B2B Intent data, was named the winner of a Gold Stevie® Award in the Thought Leadership Campaign of the Year category in The 21st Annual American Business Awards® today. The award recognized the company’s Deep Dive webinar series and its unique approach to educating customers and prospects about the power of Intent data. “B2B marketing and sales have undergone incredible changes over the past decade, forcing teams to look for ...
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