ABMEGYPT

Fight or Flight | April 28, 2020

Charlie Meredith-Hardy, David Woodward and Joe Walton have launched a b2b communications agency called Fight or Flight. Fight or Flight’s services include media relations, social media, content creation, researc...

Brightcove | January 14, 2020

Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today announced Brightcove Campaign™, a purpose-built application that enables marketers to easily create video-driven marketing campaigns that yield insightful data with the ability to compare video performance to a variety of industry benchmarks. Marketers can now generate, maintain, and optimize campaigns, and boost overall marketing efficiency all from one app built to seamlessly fit into their daily work...

BUYER INTENT DATA

IDG Communications, Inc. | September 17, 2021

IDG Communications, Inc.—the global expert in technology media, data, and marketing services—announces the acquisition of the Silicon Valley-based marketing data and intelligence company, KickFire®. The acquisition expands upon IDG’s best-in-class marketing technology (MarTech) platform that provides tech marketers with advanced tools to solve complex marketing challenges, including the enhancement of data surrounding customers, prospects, and digital audiences.
Read More

Marketo | January 24, 2020

Engagement Factory, a leading global customer engagement agency, has agreed to a collaboration with Adobe-owned Marketo. The move is part of Engagement Factory's strategy to expand its ecosystem of tech-driven customer journey tools and solutions....