WELCOME TO The ABM REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
IDG | June 30, 2020
Tech publisher and marketing services firm IDG Communications has acquired account-based marketing (ABM) platform Triblio, for an undisclosed sum.
Triblio is based in Reston, Virginia and combines account-based advertising, web personalization and sales activation features in a single platform, based on a proprietary purchase intent engine that scores the level of interest each (b2b) account has in making a purchase....
MOI Global | June 19, 2020
B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS.
MOI’s capabilities in digital and data intelligence, as well as its existing ABM...
ACCOUNT BASED DATA
Aprimo, PathFactory | March 14, 2023
On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights.
The new partnership combines Aprimo's expertis...
Alyce | July 10, 2020
Alyce, an AI-powered personal gifting and swag platform, announced an integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or add personal videos from Vidyard directly within the Alyce gifting flow. The initiative aims to help sales teams create deeper, more personal bonds and connections with prospects and customers....
TARGETED ACCOUNT STRATEGY
ACCOUNT BASED DATA, BUYER INTENT DATA
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