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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Ace Golf Marketing

If you own or operate a golf course and would like to magnetically-attract more golfers to your course, if you would like a proven golf course marketing plan, and if you would like to rid third party discounters who decimate your tee sheet.

RELATED NEWS


Leadspace, the leading B2B customer data platform (CDP) provider, announced details of its Fall product release, capping off a banner year of innovation. Most notable among the Fall highlights is a new, advanced set of capabilities for automated ingestion of 1st-party data, and other custom sources, to create unified customer profiles for use across systems. Leadspace customers will be able to more easily onboard 1st-party data that will then be active and available to the Leadspace CDP for use ...
LEADSPACE
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As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity....
DEMAND GEN REPORT
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Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their Lookalike Audience size from 1% to 10% the smaller the audience size, the more closely the results will match the source list....
FACEBOOK
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Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool a feature that will allow users to disconnect their off-Facebook activity from their profile may impact ad targeting, but will not affect any measurement or analytics tools....
MARKETINGLAND
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Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of “Leadspace On-Demand” a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. “B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a handle on, and strategically use, customer data that lives across their siloed systems,” said Leadsp...
LEADSPACE
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Clinch, a creative technology company that powers dynamic, personalized video advertising, announced that Facebook has recognized the company as a member of its Facebook Marketing Partner Program. The Company provides tools for brands and marketers looking to personalize ads at scale across Facebook and Instagram, resulting in an increased return on ad spend (ROAS). “Being recognized as part of the Facebook Marketing Partner Program is a huge milestone and highlights our commitment and suc...
MARTECH SERIES
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How relevant is relevant when it comes to advertising, exactly? Facebook is hoping to have the answer to this question with an update of its metrics. The social giant is updating three of its ad metrics, focusing on improving relevance and reach as well as eschewing some of its lesser-used options. The updated, more ‘granular’ ad relevance diagnostics, will focus on three areas; quality, engagement rate, and conversion rate. In other words, if your ad does not appear to have the same...
MARKETING LAND
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Facebook wants to crash this year’s TV upfront ad-buying cycle, during which TV networks and advertisers negotiate year-long deals. But for Facebook to take a seat at the negotiating table, the social network will need to act and talk like TV, ad buyers said....
DIGIDAY
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Facebook is rolling out a premium ad program called Showcase, which lets advertisers target the highest-quality videos. Ads bought through Showcase show up in Facebook Watch, which houses the platform’s top tier of original and publisher content. Showcase ads can also appear within certain video content in the newsfeed and Facebook pages....
SEARCHENGINEJOURNAL
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Facebook has driven an ongoing digital revolution within the advertising industry, redefining the persuasive process advertisers have traditionally known. Now people communicate differently on and because of Facebook and other social media services. And their buying behaviours have changed too....
THEMEDIAONLINE
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...