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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Activayte

SHARESHARESHARE
Activayte provides account-based intelligence and sales engagement solutions and services that help B2B companies identify and engage target accounts at scale. We leverage predictive analytics and human research to deliver services that support sales and marketing efforts and drive top-of-funnel growth. Account-Based Intelligence: We deliver custom account and contact data solutions built through the power of human research and predictive intelligence. This enables our clients to better predict and uncover new demand, obtain the information they need and support their sales and marketing team with better account and contact data. Sales Engagement Services: We develop a detailed understanding of your offering, target market, as well as the right decision makers to target. And then through highly-personalized one-to-one sales outreach, generate demand, that drives top-of-funnel growth.
SHARESHARESHARE

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Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from business to business but email still remains king when it comes to marketing ROI. In this post, we take a look at a variety of lead magnet ideas that you can use on your website to increase email signups. It’s the simplest way to co...

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Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing strategy. While we can’t cover all the B2B marketing tools out there, here are a few that we find to add value either by streamlining efforts, providing actionable data/metrics, ...
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InfinityQS International, Inc. (InfinityQS), the global authority on data-driven enterprise quality solutions, announces it has been selected as a 2019 ITSMA Marketing Excellence Award finalist in the “Small and Medium Business (SMB)” category for the third year in a row. After taking home top honors in 2017 and 2018, InfinityQS earned this year’s recognition for its account-based marketing (ABM) pilot program, which leverages custom technology and personalized content to ident...
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In 2011, only 150 companies identified as martech vendors. By mid-2017, MarTech Today reported the number had jumped to 4,891. Almost five thousand vendors now offer software and tools for marketing automation, CRM, lead generation, and many other processes and tactics.Fast forward to 2018, and the tools needed to support a complex, full-funnel demand generation program can include several different integrated and specialized apps.Let’s take a look at some of the must-have technologies tha...
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As a marketer, it’s your job to create and curate social media content that sets your brand apart. However, doing so can be incredibly time-consuming. While automation tools can’t replace the creative minds on your team, they can relinquish your team from random processes, allowing more time for tasks that require their attention.
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The research report titled as global Account Based Marketing (ABM) Software market 2019 which is responsible for offering an association of skilful market detailed information as well as Account Based Marketing (ABM) Software market analysis along with a proper appraisal of the parent industry and its future prospects. The report also describes changing trends of the worldwide Account Based Marketing (ABM) Software market and the size of each individual segment in this market. The report also in...
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...