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EVENTS

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

B2B FORUM 2020
B2B FORUM 2020
November 03-06, 2020
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus, creative networking, shenanigans, and marketers...

Actus International

SHARESHARESHARE
B2B Database & B2B Telemarketing & Digital Marketing & Localization Services: Global Reach, Local Knowledge. Actus helps global technology organisations find new business opportunities in EMEA and Americas. Based in Farringdon, London, Actus offers integrated marketing and professional services to technology companies and global consultancies…
SHARESHARESHARE

RELATED NEWS


I have been looking at technology this week and trying to see how technology will affect our lives in general, and in how to market goods in particular. The developments are mind-boggling, but among the changes that seem to be on the way are: Our mobile phones and tablets are becoming increasingly powerful and brands are likely to use Augmented Reality more in order to boost their engagement with potential consumers. Look for the leading social apps, Instagram and Facebook, to lead the way in in...
IDEXONLINE
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55% of B2B marketers somewhat or strongly agree that they have difficulty getting their message and content in front of their target audience. [Bridge the Gap, 2018, Ytel] 93% of marketers think personalization at scale is attainable but 58% aren’t sure how to do so. Widen Connectivity Report, 2018
Only 42% of B2B buyers say it’s easy to find the next piece of relevant content, according to research from LookBookHQ (Now PathFactory). Perhaps this is why Demand Gen’s 2017...

CUSTOMERTHINK
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What is demand generation? According to Hubspot “Demand generation is the marketing system and engine that bridges the gap with your company’s sales and revenue operations. It may include multiple touch points, from blogging, to email list creation, to social media promotion — all inbound marketing tactics that are part of a company’s overall demand generation strategy.” Let us simplify it – It is generation of demand for a business’ products or services...
CASHCOWMARKETING
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We’ve covered a lot of ground thus far in terms of how to market to developers, from how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to know.I’ve got a pretty vital word of advice to add to all of that: When you’re marketing to developers, never forget the fact you’re not just marketing to developers....
MARKETING LAND
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The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Target Account Campaigns)....
CUSTOMERTHINK.COM
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Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, today announced the release of its latest ABM platform update, which is focused on enabling B2B marketers to tie together more data sources, automate outreach more easily, and improve Terminus’ already best-in-breed account-based reporting capabilities. New features leverage the existing Terminus B2B Graph - the largest database of company-level digital identities - and more under-the-ho...
BUSINESSWIRE
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EVENTS

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

B2B FORUM 2020
B2B FORUM 2020
November 03-06, 2020
MarketingProfs B2B Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus, creative networking, shenanigans, and marketers...