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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

AdDaptive Intelligence, Inc.

AdDaptive Intelligence helps brands and marketers target valid offline data. By analyzing billions of ad impressions per day, we deliver precise targeting solutions to reach unique business and consumer audiences at scale.

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When determining who you’ll target in your Account Based Marketing program, an important decision is how many accounts you should be targeting within each tier of your program. As we’ve explained in previous posts, leveraging different styles of ABM will help you scale your efforts. It’s not enough to just pick a list of target accounts and launch campaigns. You must be strategic and prioritize your resources. Don’t spread out your ABM efforts across all accounts evenly l...
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Providers of account-based marketing (ABM) technologies have been touting the ability of their solutions to enable companies to scale their ABM programs. It’s easy to understand why solution providers are anxious to show that their technologies will allow ABM to be implemented at scale......
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There’s a lot of interest these days in marketing research. And nowhere is research a hotter topic than in the business-to-business world, where it’s a substantial factor in many firms’ prosperity. In this post, we’re going to explore this powerful marketing piece by piece, breaking down B2B marketing research into a series of questions and answers. Chances are you’ve been mulling some of these questions, too.
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When you hear the term cybersecurity, you would be forgiven if your mind wandered to an image of a Hollywood-style hacker, frantically typing away in front of multiple monitors, with lines of code pouring down the screens. This is the impression put upon us by shows and movies like Mr. Robot and The Net. While there might be a slither of truth in them, the way that we think about cybersecurity needs to be different. It’s a very real threat in today’s world. With advancements in techn...
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Powder coating is a covering applied on the material in order to protect the surface from rust or for decoration purpose. Powder coating is a type of coating where free flowing dry powder is applied on the surface of metal using different techniques. Powder coating is usually done to provide strong finishing which is not possible by conventional painting. Powder used for coating is made up of thermoplastic or thermoset polymer and is applied electrostatically on the surface…...
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...