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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Addictive Mobility

Addictive Mobility is Canada’s leading mobile-first advertising technology company that is committed to delivering data-driven solutions through its proprietary real-time DSP and DMP across thousands of brand-safe mobile apps and websites. Utilizing mobile and data expertise, Addictive Mobility collaboratively develops hyper-targeted audience segments and builds immersive creative experiences that drive results and actionable insights.

RELATED NEWS


Oracle is using this week’s B2B Marketing Exchange to showcase its success in account-based marketing to key enterprise decision-makers such as human resources executives. In a joint presentation with its agency, Quarry, Oracle walked through a campaign dubbed “Power To The People People,” which was aimed at driving awareness of its human capital management(HCM) platform in “greenfield accounts” where the software giant didn’t have a strong existing relationsh...
B2B NEWS NETWORK
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Engagio the leader in the rapidly growing “Account Based Everything” revolution, today announced that it has been recognized as a winner of the 2017 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. After having launched just over two years ago, Engagio ranked in the Top Ten of smaller companies that were honored this year in the prestigious annual awards program....
BUSINESSWIRE
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If you’re a B2B service provider, or even a small B2C operator, there’s a good chance that the majority of your custom comes from local people. Personally, less than ⅓ of my clients are based more than a 20 mile radius from my office, and unless you’re a nationwide brand, it’s the same story for most businesses.Thus, it’s wise to tailor your online activities accordingly ensuring your messages reach the right people. Firstly, keyword research is vital for successful...

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Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe’s largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your products and ...
MARTECH SERIES
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For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) — has been heralded in some quarters as an occasion for much hand-wringing. Some have even nicknamed it “GDP-Argh.” But that’s a futile and short-sighted view of the changes GDPR will bring. For one thing, there&rsq...
BUSINESS2COMMUNITY
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Intel is disassembling its internal creative group Agency Inside, following a shift in strategy and an executive shakeup, Ad Age reported, citing a person familiar with the matter. The agency, which employed about 90 people, has started laying off staff but will keep about 30 people, according to sources cited in the report. The move follows Intel's decision to devote fewer resources to consumer-facing marketing and focus more on business-to-business. The shift could benefit Intel's exte...
MARKETING DIVE
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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...