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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
ACCOUNT BASED DATA
ON24 | April 18, 2022
On April 14, ON24 announced the launch of ON24 Forums, a new live engagement experience for the marketing and sales to drive interactive moderated discussions that encourage audience participation. Organizations can bring together high-valued attendees for face-to-face, two-way video group conversations and networking. Customers can create and scale fully branded and personalized digital experiences that collect high-quality first-person insights.
“We continue ...
MRP | September 14, 2021
MRP Prelytix™, the only enterprise-class predictive ABM platform, today announced key findings from its new primary research study, The State of Account-Based Marketing Maturity. The in-depth study of more than 1,275 marketers across four continents identifies an elite group of companies (23%) who report significant revenue impact from ABM and benchmarks the specific practices that set these leaders apart from their lower performing peers. The first-ever research goes beyond basic statisti...
LeanData | September 17, 2022
LeanData, the modern revenue orchestration platform for today's growth leaders, today announced winners of the 2022 OpsStars Awards, the industry's first awards program designed to celebrate operations leaders forging new paths to revenue growth in B2B. Now in its fourth year, the OpsStars Awards recognize the strategic contribution, innovation and impact of revenue leaders within the global operations community.
"Operations has always been the backbone ...
Blackstone | June 09, 2021
Blackstone made one of the boldest digital media deals of the past year. It acquired the B2B media and mar-tech company International Data Group (IDG).
IDG’s portfolio of approximately 300 tech and IT publications,including CSO, TechHive and Computerworld, fuels one of the largest B2B data and targets worldwide operations.The company is split into two businesses: IDG Comms, which encompasses media and events,and the data and research arm International Data Corporation (IDC)....
TARGETED ACCOUNT STRATEGY
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