WELCOME TO The ACCOUNT BASED MARKETING REPORT
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
True Influence | August 26, 2020
True Influence®, the technology leader of intent-based sales and marketing solutions, today launched the True Influence ABM Marketing Cloud™ for intent-driven, multi-channel account-based demand generation.
This new solution provides B2B marketing and sales organizations with comprehensive insights into accounts, buying groups and individual prospects who make the final purchase decisions, as well as the tools to successfully act on this information across all channels. The True...
Terminus | October 27, 2020
Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings.
This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...
Madison Logic | October 15, 2020
Madison Logic, the leading global digital Account Based Marketing (ABM) platform, was awarded leadership status in multiple categories in the G2 Fall 2020 Grid Report, marking the third consecutive season of high rankings this year. The Fall 2020 G2 report rated Madison Logic as a leader for both Account-Based Advertising and Marketing Account Intelligence. The company ranked as a High Performer for Enterprise Marketing Account Intelligence and received a badge for Easiest Setup.
MRP | February 16, 2022
MRP, the only enterprise-class predictive account-based sales and marketing platform, is the title sponsor at the 2022 B2B Marketing Exchange (B2BMX) conference that will be held February 28 through March 2 in Scottsdale, Arizona. MRP is set to provide a variety of thought-provoking insights, resources, and tools at this conference. It will also provide in-depth strategic advice and previews of MRP’s advancement in ABM innovation.
“B2B leaders recognize t...
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