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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Adweek

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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps.
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RELATED NEWS


In 2015, only 20% of companies had Account Based Marketing programs in place. The next year a Sirius Decisions study found that more than 70% of B2B marketers were ramping up ABM specific programs. That was not far off the mark. Recently, an Adweek Branded report for Dun & Bradstreet, confirmed that “ABM is a critical way for B2B marketers to use data to gain an edge in understanding the complex customer journey”. The results of the survey show that 57 per cent of companies curre...
SIRIUS DECISIONS
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Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to advertisers, including an emphasis on emerging channels. The multiyear partnership offers media buyers access to 20 percent more native ad inventory through Oath Ad Platforms across a range of properties, including MSN, Outlook and Xbox properties that attract almost 500 million people a month. The d...
ADWEEK
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Two new features are also being introduced to ease some of the burdens on group administrators and moderators, who were responsible for choosing which videos to add to Watch Parties while the feature was being tested. Co-hosting allows the host of a Watch Party to add co-hosts, who, in turn, can add videos to the list and keep the Watch Party going. And Crowdsourcing enables anyone in a Watch Party to suggest videos for the host to add. Product manager Erin Connolly also revealed in a blog post ...
ADWEEK
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In select locations across the country, it just got a lot easier to shop for groceries. Walmart has extended its grocery delivery partnership with logistics company Postmates to serve San Diego and the greater Los Angeles area, as well as locations in New York and Florida. Postmates delivers groceries for Walmart in five additional markets: Charlotte, N.C.; Raleigh, N.C.; Oklahoma City; Las Vegas; and Tucson, Ariz. A media advisory said Los Angeles is the 34th area nationwide to receive the serv...
ADWEEK
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Facebook recently announced that it is enabling businesses to advertise on Facebook Marketplace to reach people where they are actively shopping. But traditionally, people have not visited Facebook with a shopping mindset. So, what’s the point? Well, the point is this: Behaviors change, and Facebook is adapting. Social networks used to be platforms where we could connect with our families and friends and communicate by sharing content. And they still are. More recently, however, people hav...
ADWEEK
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From Taco Bell’s movie theater to Poo-Pourri’s “Poop-Up” shop featuring a toilet bowl ball pit, the concept of pop-up shops has morphed from an experimental exercise to a bona fide experiential brand extension. Just this year, Away, Brandless, Casper, Coach, Diesel, M&M’s, Poo-Pourri, Taco Bell, Target, Snickers and so many more have created temporary spaces to showcase new products, boost brand awareness or simply introduce a brand to the world. While a myriad ...
ADWEEK
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Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and the fight for the cheap digital real estate. Of course, the consumer has had no say other than to suffer in silence or deploy decreasingly effective adblockers. In this war, they are little more than innocent bystanders forced to wade through disingenuous attempts at engagement and bombarded with ...
ADWEEK
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If you live in Columbus, Ohio, or Nashville, Tenn., you’ll probably notice some familiar faces in a new Facebook campaign that kicks off today. The company is looking to showcase small businesses and small-business owners with a new campaign, “Keep it Local,” from 72andSunny in New York. The campaign is meant to not only spotlight the businesses currently using the platform to drive growth, but also to show other small businesses what using Facebook can do for them. “Ther...
ADWEEK
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It’s the subject of great debate: How involved should brands be in the political zeitgeist? Undoubtedly, overtly political moves tend to galvanize the masses and can hurt, or alternatively help, a brand. At a time and in a political climate when social networks may be attempting to fan some of the flames, Walmart has made a very bold statement with its “Impeach 45” line, and some folks on the internet are not so happy about it....
ADWEEK
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You’re on a barge, languidly motoring up the Hudson River in bucolic New York on a crystal-clear early summer afternoon. You pass tree-lined shores on both sides of the river, as a glass blower takes an amorphous blob of glass and slowly shapes it into a colorful fish. You look over the side of the boat, thinking about the history of both the waterway you’re on and the reason you’re there: to experience a museum exhibit on water....
ADWEEK
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...