Agency Entourage

Account Based Data

TechTarget | October 20, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced that Gabrielle DeRussy, Senior Vice President of Sales Operations, has been named to the 2022 REVOPS 100 list by The Modern Sale® and Collective[i]®. The list recognizes the Top 100 Revenue Operations Leaders across the industry based on the breadth and depth of their experience, their overall contribution to the revenue operations and enablement profession, and their a...

Targeted Account Strategy

Linkedin | January 18, 2021

The arrangement – or its absence – between the sales and marketing groups has been one of the vital worries of organizations across classes and B2B marketing is the same in confronting this barrier frequently. One of the manners by which LinkedIn is settling the test is by deploying tools that help account-based marketing (ABM) and making it an engaged development methodology indispensable to B2B marketing. Essentially, ABM is an exertion at making and s...

Account Based Data, Buyer Intent Data

Business Wire | August 09, 2023

HG Insights®, the global leader in data-driven insights for technology vendors, announced today the introduction of HG Functional Area Intelligence. Functional Area Intelligence adds to the HG Platform’s multi-layered Technology Intelligence approach with location and department data added to existing insights on IT spend, technology installations, cloud usage, intent signals, and contract information. HG Functional Area Intelligence was first made available...

Account Based Data

The Manomet Current | June 14, 2021

As the industry is growing in popularity, the demand for buyer intent data tools is expected to increase dramatically. The two main factors, such as market revenue and market size, are examined to study the expanding market. With Covid-19’s high impact, companies in this industry are now highly relying on technology, which would help them sustain market position and gain enough market values. Also, B2B buyer intent data tools have been used worldwide to enhance sales convers...