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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Amura Marketing Technologies

Amura Marketing Technologies is a next generation digital marketing company, delivering end-to-end digital marketing and sales solutions to leading corporates across real estate, education, lifestyle & fashion, automotive, BFSI, healthcare and hospitality verticals.

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Leading Montreal-based advertising technology company, district m, announced that it has secured $12 million investment to fuel future growth. This second round of funding comprises an entry investment of $9 million from Investissement Québec (IQ) and a new investment of $3 million from the Fonds de solidarité FTQ, a financial partner since 2016. This round of funding brings the total amount invested over the last two and a half years to $20 million. The funds will be used to help ...
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Account based marketing (ABM) is getting a lot of buzz, and for good reason. Companies with sustained ABM initiatives are seeing positive and measureable results. As Marketing Land notes, “companies practicing ABM have better alignment with sales, often close bigger deals with target accounts, and increase pipeline velocity.” According to a 2015 survey by Sirius Decisions, 92% of companies recognize the value in ABM, calling it a B2B marketing must-have. Marketing automation enables ...
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It seems as if you can’t walking into a marketing meeting these days without someone talking about predictive analytics and account-based marketing (ABM). But understanding how these two methodologies should work together is still somewhat vague to most B2B marketers....
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As Pinterest moves closer to its initial public offering, the platform continues to build out its ad tools, with a view to maximizing its potential, and boosting its market value. This week, Pinterest has unveiled two new ad options - Conversion Optimization and Promoted Video for Conversions. On the first, Pinterest is following the lead of other social platforms in providing an automated way for advertisers to optimize their ad reach for a chosen goal. As explained by Pinterest: "Conversi...
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Some 6,000 marketers are attending Marketo’s Marketing Nation Summit at the MGM Grand Hotel here to debate the future of digital marketing — and actualize the warning to "never leave the side of the customer." Marketo CEO and Chairman Phil Fernandez noted that the industry has evolved significantly in the 10 years since the company's founding. “Yesterday’s marketer was a cost center," he said. Today's marketer is "already data-driven” — and "tomorrow’s marketer never leaves the side of the custo...
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Terminus is an account-based marketing platform which enables B2B marketing and sales teams to reach their best-fit prospects and customers using channels such as mobile, social, display, and video......
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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...