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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

ANNUITAS

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

RELATED NEWS


Adam Needles, chief strategy officer of ANNUITAS, provides lessons on how to effectively track the performance of your ABM activity

Q: I’m finding it difficult to measure the success of my account-based marketing activity. Tips? What’s the best way to approach this problem?

A: When it comes to measuring the success of account-based marketing (ABM), I think the starting place is to recognize that ABM success criteria are not really that different than how...

B2BMARKETING.NET
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Demand generation strategy and change management firm, has promoted Jenny Robertson to the position of Vice President, Marketing Technology. In her role, Robertson will work with the ANNUITAS strategy teams in assisting clients in their demand generation program strategies and implementations including leading teams working to optimize client's marketing automation deployments. Previously, Robertson served as Director, Marketing Automation for ANNUITAS and she joined the company in 2014 as a...
ANNUITAS
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B2B demand generation marketers are becoming more buyer-centric in their approach to demand generation, with more organizations using buyer personas and addressing customer pain points. That's according to a recent survey conducted by ANNUITAS, a demand generation strategy and change management firm. The "2016 Enterprise B2B Demand Generation Research Study" focused on marketers in the B2B enterprise space with $250 Million or more in annual revenue. The full report will be release...
PRNEWSWIRE
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You couldn’t have been a marketer and anywhere but on a desert island this year to not have heard, indeed even possibly burdened, with all the media gin and juice about account-based marketing (ABM). 
It’s not all hype though.  ABM is, and has been for several years now, an approach that brings tremendous benefits to the B2B marketing program of any company by finding ways to better align and integrate the activities of sales and marketing.

However, so...

DEMANDGENREPORT.COM/
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Marketers have a powerful ally in marketing automation platforms that enable behavioral marketing campaigns – letting them track subscribers’ actions while they visit customers’ business websites “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” – Annuitas Group....
BUSINESS2COMMUNITY.COM
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ANNUITAS clients SecureWorks and PR Newswire have been named finalists in the Content Marketing Awards for strategies and programs that were designed and implemented by ANNUITAS. Presented by the Content Marketing Institute, the Content Marketing Awards recognize the best content marketing projects, agencies and marketers in the industry each year. ANNUITAS was also named a finalist in the Partners category....
PR NEWSWIRE ASSOCIATION LLC
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Demand Generation strategy and change management firm ANNUITAS has launched its 2016 B2B Enterprise Demand Generation Research Study. The survey will assess and measure how successful B2B Enterprise Organizations are within their demand generation discipline......
PRNEWSWIRE
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"Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. It has lead to a lot of spirited debate at here at ANNUITAS and in my professional circles — and not everyone is a fan. I have long been a supporter of Account-Based Marketing, but I cannot deny the validity of some of the arguments I have heard against it. A lot of very sm...
WWW.BUSINESS2COMMUNITY.COM
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...