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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

APD is a digital transformation business that exists to help clients navigate disruption in the ever-evolving digital world. Combining top-notch strategy, cutting-edge tech and years of experience in digital marketing, we help create exceptional customer experiences and generate profound value for our clients. With more than 300 team members operating in 5 countries, we are the largest independent business of our kind in the APAC region. This footprint allows us to service a huge collection of clients, drawing on our deep knowledge of the industry’s past and present to prepare organisations to capitalise on the future. Our clients benefit from our unique blend of deep local knowledge, insight and personal service, combined with scale and breadth of experience across our network.

RELATED NEWS


ZenIQ, the leading Account Based Marketing and Sales Orchestration platform, today announced its partnership with Bombora, the leading provider of B2B intent data. The partnership makes it easy for demand generation and marketing operations professionals to quickly act on and operationalize the insights provided by intent data. This is especially valuable for companies implementing account based marketing strategies and programs....
MARKETWIRED
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In 2015, only 20% of companies had Account Based Marketing programs in place. The next year a Sirius Decisions study found that more than 70% of B2B marketers were ramping up ABM specific programs. That was not far off the mark. Recently, an Adweek Branded report for Dun & Bradstreet, confirmed that “ABM is a critical way for B2B marketers to use data to gain an edge in understanding the complex customer journey”. The results of the survey show that 57 per cent of companies curre...
SIRIUS DECISIONS
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Lattice Engines, the largest and fastest growing provider of predictive marketing and sales applications to the enterprise, launched the Lattice Predictive Insight Platform today. It is the only enterprise-grade marketing platform that features real-time contact and account scoring, rapid self-service modeling, and native applications for Marketo, Eloqua and Salesforce....
LATTICE
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Visa Inc., in partnership with Oracle, today introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores. Leveraging digital advertising and cross-device connection data from Oracle Data Cloud with aggregated purchase data from Visa Advertising Solutions, merchants can measure consumer response to advertising campaigns run on mobile, display, video and social...
FINEXTRA
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Market drivers, powertrain strategies, market segmentation and dynamics, forecasts to 2020, current and future forced induction technology, and detailed sector supplier profiles......
BUSINESS WIRE
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In particular, Wahl said that McDonald's is moving toward customization and personalization to create more targeted ads that customers are more likely to respond to. For instance, if you visit your local McDonald's at 7 a.m. three days a week, you would receive targeted ads or promotions for breakfast items, rather than say, an ad for a Big Mac. It also will allow McDonald's to better target promotions — through mobile, email, or other means — limited to certain areas of ...
CHICAGO TRIBUNE
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...