AppThis LLC

Accenture | August 17, 2020

Accenture (NYSE: ACN) has acquired CreativeDrive, a global, tech-driven content production company that simplifies, automates and scales the creative asset production process. Terms of the transaction were not disclosed. The acquisition of CreativeDrive which helps brands meet the ever-increasing pace of digital and commerce channel activation will complement Accenture’s existing content, digital marketing, media and commerce service offerings. CreativeDrive’s client roster includes ...

CORE ABM

The Research Insights | June 07, 2021

Global Account-Based Marketing (ABM) Market Industry is primarily based on how the companies participate in the market. This factor is useful and valuable to all businesses operating. This report published states that the Global Account-Based Marketing (ABM) Market is anticipated to develop suggestively during the forecast period to 2026. ABM Market reports intellect represents the detailed analysis of the parent market based on leading players playing in the present, past and fut...

Salesforce | May 27, 2020

Salesforce research indicates innovation and data will drive marketing agendas The research found that standards of customer engagement are shifting and marketers in South Africa are prioritising innovation in a '...

ACCOUNT-BASED DATA

Bombora | May 24, 2021

According to Bombora Company Surge, this week's intent data shows an increase in searches for "programmatic" and "LED billboards" among both brands and agencies (R). Despite budget cuts last year, advertisers posted better-than-expected programmatic ad spending in the United States last summer. According to eMarketer, programmatic digital display ad spending will rise to 24.1% (from just 10% last year), and CTV – which is almost exclusively video &nda...