AppThis LLC

Business 2 Community | September 01, 2020

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is the future of marketing. We recently laid out a visual representation of what “full funnel” truly means in this infographic, broken down by funnel stages and relevant KPIs. And now we’re taking it one step further by diving into specific plays your team can execute for each stage. We’re starting here because most organiza...

Buyer Intent Data

Business Wire | May 30, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories. In its vendor profile, Forr...

LeadSift | June 05, 2020

LeadSift Partners with MetaData.io to Help B2B Marketers Run ABM Campaigns Without IP Matching. LeadSift’s Intent Data stream helps B2B Marketers Identify Contacts and Accounts indicating intent signals by mining pub...

ABM Accounts

Zoominfo | July 06, 2021

ZoomInfo, a global pioneer in go-to-market information solutions, revealed today a company-record 27 No. 1 rankings in G2's Summer 2021 Grid Reports. ZoomInfo surpassed LinkedIn Sales Navigator to take the top spot in Overall Sales Intelligence and swept all four grids in the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories. ZoomInfo showed on 43 G2 Grid Reports, the most ever, one more than its previous high of 42 in Spring 2...