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EVENTS

Cranfield Key Account Management Best Practice Forum: When KAM Met ABM
CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM
November 21-21, 2019
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to m...

ABM UNLEASHED VIRTUAL EXPERIENCE
ABM UNLEASHED VIRTUAL EXPERIENCE
November 19-21, 2019
ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action.

APSS Media

APSS Media - An agency with the vision to enable the Digital Transformation and to help establish B2B Global Connections. At APSS we are specialized in Digital Media Management and Digital Marketing Services. We are driven by Passion, Innovation, Ethics, Respect and Trust which build our Reputation.

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As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by building customer journeys to foster relationships. However, our interactions in those relationships from channel strategy to messaging can be very differen...
ADOBE
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Contrary to popular belief, you don’t necessarily need to increase your marketing budget to succeed with account-based marketing (ABM). Whether you’re pivoting to an entirely account-based approach or you’re layering ABM on top of your current inbound strategy, chances are you’ll find that your budget actually goes further when you hone in on a list of target accounts.
...

BUSINESS 2 COMMUNITY
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Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem are out for public comment from the IAB Tech Lab: Sellers.json and the OpenRTB SupplyChain object. The 30-day public comment period ends May 10. What is OpenRTB SupplyChain object? The SupplyChain object will show buyers all the parties involved in selling or reselling a given bid request. It consists of a set of nodes, with each node representing an entity participating ...
MARTECH TODAY
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The Global Service Robotics market is estimated to escalate from $6.25 billion in 2014 to a whopping $21.23 billion in 2020 with a CAGR of 22.6%. Service Robots are the types of robots which are either semi or fully autonomous....
EIN NEWS
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Bluecore, the retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale, announced the launch of Bluecore Communicate. The launch makes Bluecore the first company ever to introduce full personalization to the traditional ESP (email service provider) and a pricing model based completely on performance. Bluecore now sets out to lead retailers beyond the barriers currently stunting their marketing: Overly complex technologies and integ...
MARTECHSERIES
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Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the next generation of Act! which marries proven CRM with powerful marketing automation. The new Act! represents a significant step forward, both for Swiftpage and the broader SMB market, and is available in English in North America, the United Kingdom, Australia, and New Zealand this week. For over 30 years, Act! has been a pioneer in the SMB mark...
MARTECH SERIES
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EVENTS

Cranfield Key Account Management Best Practice Forum: When KAM Met ABM
CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM
November 21-21, 2019
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to m...

ABM UNLEASHED VIRTUAL EXPERIENCE
ABM UNLEASHED VIRTUAL EXPERIENCE
November 19-21, 2019
ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action.