Arcalea

ACCOUNT-BASED DATA

Demandbase | June 04, 2021

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020...

CORE ABM

IDG Communications | March 23, 2021

IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including: Finding and targeting...

CORE ABM

RollWorks | May 19, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues to lead category market innovation and build on its momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. After hitting a significant milestone with HubSpot, and launching partnerships with Drift and G2 to strengthen its platform capabilities, the company announced it has received 2022 Top Rated Awards from TrustRadius in the ABM and Ad Serving & Retargeting categories. <...

ABM ACCOUNTS

ZoomInfo | February 09, 2022

On February 8, ZoomInfo announced that they launched a new account-based marketing (ABM) platform, MarketingOS. This platform aligns sales and marketing teams in a unified system that is powered by ZoomInfo’s world-class B2B data. MarketingOS assists demand generation and ABM teams in targeting and converting leads into buyers through insight-driven orchestration, and personalized engagement over multiple channels. It also includes email, SMS, display and social advertising....