Aressy

ACCOUNT-BASED ANALYTICS

Center for Exhibition Industry Research | December 28, 2021

The Center for Exhibition Industry Research (CEIR) recently released Report One: Marketing Channel Mix During Pandemic and Outlook Moving Forward for Brand Marketers That Exhibit at B2B Exhibitions from its newest research series, Omnichannel Marketing Insights. The series details omnichannel marketing practices while the pandemic shut down the business-to-business (B2B) exhibition industry in mid-March 2020 and anticipated plans moving forward through 2022. Along with benchmarks ...

ACCOUNT-BASED DATA

Webhelp | March 14, 2022

Customer contact center operations are set to undergo transformation to improve customer experience (CX) delivery, according to new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. The study finds almost one in two senior CX profe...

ABM ACCOUNTS

Demandbase | February 18, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today reports record international growth. With locations in the U.S., United Kingdom, and India, the company is expanding its hiring to support substantial growth in customer acquisition and revenue outside the U.S. Regions that are seeing especially heightened growth include the UK, Nordics, Germany, India, and Japan, with many others in hot pursuit. In the last 12 months, Demandbase's UK office brought in more than 35 new mid-mark...

ACCOUNT-BASED DATA

Terminus | October 07, 2021

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been included in the Forrester New Tech B2B Customer Data Platforms, Q3 2021 Report. Terminus is the only included late stage vendor in both the embedded and standalone customer data platform (CDP) functionality segments. The inclusion comes after Terminus announced its acquisition of leading B2B CDP, Zylotech, ...