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ABM ACCOUNTS

ZoomInfo | February 09, 2022

ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. MarketingOS helps demand generation and ABM teams target and convert leads into buyers through insight-driven orchestration and personalized engagement across multiple ch...

ABM ACCOUNTS

Research and Markets | June 24, 2021

Amid the COVID-19 catastrophe, the global market for Account-based Marketing assessed at US$749.4 Million in the year 2020 and is predictable to reach US$1.6 Billion by 2027, as it is mounting at 11.6% CAGR over the period 2020-2027. ABM software offers tools to automate and decrease the extensive process of recognizing prospects and delivering the right ones to develop proper accounts. The software allows users to create highly qualified leads, craft personalized buying journeys,...

ABM ACCOUNTS

Merkle, LinkedIn, Madison Logic | February 02, 2021

Merkle B2B, a customer experience management company, came forward and collaborated with LinkedIn Marketing Solutions and Madison Logic. It mentioned that the collaboration will give marketers enhanced access to LinkedIn Marketing Solutions and Madison Logic's capabilities, audience engagement, marketing activation, and insights. LinkedIn and Madison's cooperation will allow marketers to enable joint innovation and planning, access to product alphas and betas, custom data and wisdom, and...

ABM ACCOUNTS

Triblio | May 12, 2021

Triblio Orchestration Canvas, the first visual ABM campaign builder, is now available from Triblio, an IDG Communications, Inc. company and the world leader in account-based marketing (ABM). This latest feature provides a user experience that lets marketers manage multi-channel and multi-stage promotions from a simple 'drag and drop visual interface. When it comes to setting up and measuring the effects of the next ABM campaign, the Orchestration Canvas makes it easy. The Orch...