Augustine

ACCOUNT BASED DATA, ACCOUNT MANAGEMENT

DemandScience | January 11, 2023

On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer. Chair and CEO of DemandScience, Peter Cannone, said, “Our mission i...

BUYER INTENT DATA

LeadSift, IDG Communications | December 24, 2021

Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue. “The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent sign...

ACCOUNT BASED ANALYTICS

Integrate | March 25, 2021

In today's increasingly buyer-driven digital age, Integrate, the pioneer in Precision Demand Marketing (PDM) for B2B, announced the launch of its Demand Accelerations Platform (DAP). Integrate's DRP delivers a flexible approach for growth and corporate organizations, which supports omnichannel demand policies, orchestrates smart customer and account journeys, converts more leads and accounts into revenues, and demonstrates investment marketing returns. The past year was a ...

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....