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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Avention

Avention, maker of OneSource Solutions, delivers smarter business insights to help companies get a deeper understanding of company, contact and market data. With an unparalleled breadth of data sources, deeper strategic analysis and continual updates, Avention provides accurate, timely information to drive growth and improve productivity through Account-Based Marketing programs, better prepared sales reps, strong go-to-market planning and higher close rates. Headquartered in Concord, MA with offices across North America, Europe and APAC, Avention has nearly 4000 customers worldwide.

RELATED NEWS


Dun & Bradstreet has revealed it is buying Avention, the maker of OneSource solutions which delivers company, contact, and market data, delivered through its own technology platform. Avention is a leader in the increasingly popular account based marketing (ABM) sector. The company says the purchase positions it as a leader in the Sales Acceleration market which seeks to help sales and marketing professionals by providing market and company information enhanced by software. The goal  is ...
WHICH-50
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Business insights tech specialist Avention has upgraded its OneSource platform with new dashboards aimed at improving sales and marketing effectiveness and efficiency. Avention believes that the platform's updates will help users find the customer and prospect data and insights they need faster.The upgrades include a new interface, where real-time company and contact insights and predictive indicators are immediately visible and accessible by end users, making it easier for sales and marketi...
FIERCECMO
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As account-based marketing strategies have taken off in popularity with B2B marketing teams, it becomes clearer that the most successful ABM programs are built on a foundation of strong customer data.The “Account-Based Marketing: The Art of the Start” report from Avention polled B2B marketers on the impact of ABM tactics and the challenges they have faced implementing them.  Access the entire article (and link to report) at FierceCMO...
AVENTION- ONESOURCE SOLUTIONS
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Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an unusual challenge.Read about Vindicia’s account-based marketing success using Avention’s OneSource platform on DMNews....
AVENTION.COM
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Everyone in B2B may be talking about account-based marketing (ABM), but there are some sectors where it’s really important. Take the kinds of subscription and recurring payment solutions offered by Redwood City, Ca.-based Vindicia, just acquired byAmDocs. Acquiring new business means facing an unusual challenge.Read about Vindicia’s account-based marketing success using Avention’s OneSource platform on DMNews....
AVENTION.COM
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Avention CMO, Vicki Godfrey,  joins podcast host James Carbary for the B2B Growth Show.You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don’t use iTunes, you can listen to every episode by clicking here....
AVENTION.COM
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Engagement marketing software provider Marketo has launched a new account-based marketing product this week. Marketo Account-Based Marketing (ABM) aims to give marketing and sales teams the tools to collaborate and target accounts in personalised ways. In a recent survey of over 100 global marketers carried out by Avention, 90% said they see ABM as relevant to their businesses and 86% are confident it will drive growth. It's a form of marketing that's on the rise and as such isn't a ...
MARKETINGTECHNEWS.NET
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Avention, maker of OneSource® Solutions for smarter business insights, today announced enhancements to its applications and data solutions that accelerate a data-driven approach to B2B sales and marketing. These solutions enable customers to access and leverage Avention global data and insights in ways that best match a range of business needs around data enablement and account-based marketing (ABM), fueling sales and marketing excellence. OneSource platform user activity has increased by ne...
BUSINESS WIRE
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According to an ITSMA survey, the three most important factors in shortlisting and making a final decision on an enterprise sale are:

1. Knowledge and understanding of unique business issues
2. Knowledge and understanding of industry
3. Fresh ideas to advance business

In other words, the #1 reason an enterprise buyer makes a purchase decision is your proficiency in their market.

Said another way, you have to be perceived as an expert. Th...

BUSINESS2COMMUNITY.COM
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Avention, maker of OneSource Solutions and Gold level member of Oracle PartnerNetwork (OPN), today announced that it launched a new OneSource connector application that is now available on the Oracle Cloud Marketplace, as a member of the Oracle Marketing AppCloud. The new OneSource connector for Oracle Eloqua fuels Oracle Marketing Cloud applications with deep business-to-business (B2B) account insights and predictive indicators from the Avention’s OneSource platform. The Oracle Marketing ...
BUSINESS WIRE
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...