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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Axon Marketing & Communications

SHARESHARESHARE
We are a network of Integrated Marketing Communications agencies (CIM) specialized in the development and implementation of strategies for expansion and / or internationalization processes, with global experience and know-how to generate high impact results through innovative initiatives and ideas and to the measure of our clients.
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RELATED NEWS


Account-Based Marketing (ABM) is a new trending method in B2B marketing and sales. You may have heard of it but just not know exactly what it is. You may think it’s something only large companies do. In reality, it’s something that may create more revenue for big as well as small companies....
PROSALES
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More than a quarter of European organisations expect to beef up their marketing budgets in the coming year, with account-based marketing (ABM) and video high on the priority list, according to a new report from Spiceworks. The report, which involved a survey of more than 350 B2B marketers in technology companies across North America and Europe, found half (49%) see their budgets remaining flat year on year with only 8% expecting a decline. When asked as to why their budgets were going up in 2019...
MARKETING TECH NEWS
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6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said ...
SOURCE
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If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms written, audio, image and video  and because of this, we need to think about and optimize for multiple search engi...
MARKETING LAND
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Remember the Millennium Bug? Computers (and ‘anything with a microchip’) were reportedly set to shut down across the world because their internal clocks wouldn’t recognise the year 2000 and would reset back to 1900.What we remember most about the Millennium was the media hysteria and panic. Headlines claimed the economy would crumble because of outdated computer systems.

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BUSINESS 2 COMMUNITY
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Brands are spending more than 16% of their budgets on technology, and yet 50% don’t believe they have the tools they need, according to a Moore Stephens poll. The real problem, said Subbu Iyer, CMO at Riverbed, in a talk at MarTech Conference Thursday, is the way brands are approaching technology. “The amount of money going into tech as a percentage of marketing budget is increasing. But if you’re looking at satisfaction it’s not there.” Many of us constantly seek o...
MARTECH TODAY
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...