Ayzenberg

Account Based Data

Forsta | November 29, 2022

Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment into accelerated innovation and the development of new capabilities across its Human Experience (HX) Pla...

Core ABM

Contentgine | August 03, 2022

New platform experiences make content consumption analysis smarter and simpler for better sales results RENO, Nev., August 2, 2022 — Contentgine®, the world leader in content-based marketing, today launched new artificial intelligence (AI) and machine learning capabilities for its Content Indication Platform® (CIP) to ...

Account Based Analytics

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalis...

Accenture | July 03, 2020

Financial details of the acquisition were not disclosed. The deal adds account-based marketing, customer advocacy, sales enablement and marketing automation to Accenture’s current offerings. Accenture’s acquisition of Yesler follows its purchase of Ideoclick earlier this year, a cloud based e-commerce optimisation software that sells on Amazon. Yesler is based in Seattle with over 400 employees worldwide, including offices in Philadelphia, London, Toronto, Singapore, Port...