B2B Lead Agency

Account Based Analytics, ABM Accounts

RollWorks | December 07, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced new research that reveals what’s driving optimism for B2B marketers heading into 2023 and the customer acquisition strategies they’re doubling down on to be successful. In the survey of more than 1,000 B2B marketers, respondents validate that they continue to face limited resources, including smaller marketing teams and lean operating budgets. Over half (52%) of respondents say budgets ...

Account Based Data

Brand Wings | January 07, 2022

On January 4, Brand Wings, a SaaS-based marketing automation platform provider, announced Email Campaign Builder, a new feature that shall be included in the Brand Wings sales enablement platform. “While there are many email marketing software platforms in the market, one feature that most lack is brand control. Those other programs allow users to upload nearly any logo, image, or digital asset into the email template, regardless of whether those assets are brand compliant. ...

Account Based Data

Cyance | March 22, 2021

Cyance, a top-tier provider of global third-party intent data, announced that intent data had shown rapid growth results over the last financial year. The marketing technology, whose clients are K3, Towergate, and Zellis, is the only provider of fully GDPR compliant European third-party intent data coupled with powerful account-based marketing (ABM) solution. Cyance delivers the most extensive reach for European geographies, which is over 55,000 publisher partnerships across Europ...

Demandbase | June 18, 2021

Demandbase announced notable novel features released in the Demandbase One ABX Cloud. Demandbase is already rich in analytics. The ABX Cloud will expand the capabilities further with Multiple Predictive Models. The upcoming feature will enable customers to create customized Pipeline Predict and Qualification Score models for any product, business unit, or industry on their own, without the need for professional services. This is ground-breaking for predictive analytics. And permit...