B2B Lead Agency

Agent3 | February 05, 2020

End-to-end account based marketing provider Agent3 has announced its acquisition with The Craft, a marketing consultancy that specialises in positioning and strategic differentiation. The acquisition aims to help the two firms support their combined customer roster by offering a deeper set of insights, services and skills. Agent3 also hopes to expand its end-to-end ABM platform with this acquisition. In June, Agent3 announced it had hired three senior creative executives with domai...

ACCOUNT-BASED DATA

Qualtrics | April 05, 2021

Qualtrics, the world's No. 1 Experience Management (XM) Platform and the creator of the XM category, today announced new solutions to make it much simpler for businesses to attract new clients and establish loyalty with current customers, quickly and at scale. The new solutions are simple to implement, allowing businesses to reduce time to value. The pandemic forced every organization to respond to unexpected changes in customer preferences, from how customers choose to commun...

Terminus | August 21, 2020

Leading Pardot consulting company Invado Solutions announced today that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients. Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier ...

ACCOUNT-BASED ANALYTICS

ResearchMoz | February 23, 2021

Account-Based Marketing (ABM) Software Market report by ReserchMoz offers insights into the Account-Based Marketing (ABM) Software industry. The market research report covers different product Scope, Classifications, Characterizations, Participants, and Objectives. The report also gives insights into Marketing Channel, Indirect Marketing, Direct Marketing, Pricing Strategy, Brand Strategy, Target Client, Market Positioning, and Distributors/Traders List. The key players in t...