B2B Sales Prospects

Account Based Data

Odesso | October 19, 2021

Odesso, a leading enterprise no-code SaaS provider that helps digital businesses accelerate three times faster than traditional low/no-code and API management products, today announced its Seed to Sale software solution to provide vendors with an omnichannel mobile customer experience to meet state agricultural compliance regulations. The software runs on the same automation engines used by the Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ). Odesso'...

Core ABM

ZoomInfo | July 05, 2022

ZoomInfo continued its streak of market leadership, topping the overall Buyer Intent Data Tools category along with the top spot in every Lead Capture and Marketing Account Intelligence category. “Once again, ZoomInfo proves its leadership when it comes to consistently delivering top-tier solutions to revenue teams everywhere at businesses of all sizes,” said ZoomInfo Founder and CEO Henry Schuck. “The honest, positive experiences shared by our customers are the ...

Core ABM, Account Based Execution

Business Wire | August 21, 2023

Hootsuite, the global leader in social media management, today announced Elina Vilk as Chief Marketing Officer (CMO). She will join the company’s executive leadership team that is an industry anomaly at 75% women, and will report to CEO, Irina Novoselsky. "As I looked for our next CMO, Elina stood out for her expertise in harnessing the power of social to glean insights into the needs, wants and pain points throughout the customer's journey,” said Irina Novo...

Core ABM

Salesforce | March 17, 2021

To help the sales teams scale their campaigns, Salesforce introduces new AI-powered account-based marketing (ABM) capabilities attached with Salesforce Digital 360. Einstein Key Accounts Identification analyzes customer characteristics and engagement-based buying signals and identifies the different accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members lets companies target a total account straight even if there aren’t any contacts for the account. <...