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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

B2BTech Leads LLC

SHARESHARESHARE
B2BTechLeads was founded in 2009 with only 10 employees. Today, we are one of the global leaders in marketing outsourcing and database marketing, with over 200+ employees. Our on-demand digital marketing platform enables businesses to turn their prospects into clients. B2BTechLeads gives a new meaning to the traditional marketing funnel, blending it with striking marketing automation capabilities. Our dynamic executions help B2B marketers generate and manage leads and drive sales. We have delivered niche market strategies and solutions to enable high performance and significant growth for global partners.
SHARESHARESHARE

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Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces today its new Account Based Marketing (ABM) services. This news comes as the company celebrates its 15th-year anniversary at one of the industry's top global events, PTC '20 in Honolulu. "As we celebrate our exciting 15-year milestone, it's a great time to announce a service we have already fo...
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"Competition for customer attention seems to get stronger each year as businesses in almost every industry strive to win the marketing game. It’s no longer enough to post social media updates about your latest product or an upcoming special. Today’s brands must be innovative to win customers. From social media to email campaigns, businesses across all industries are finding new ways to connect with customers. When businesses monitor the latest trends and find innovative ways to plug into them, t...
HUFFINGTONPOST.COM
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The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable margin but also ignored the demographic, racial, and geographic segments that predicted a different outcome—and propelled Donald Trump's victory.Taking that failure as an example, and considering the overall outdated mode of assessment that segmentation models seem to be stuck in, we shoul...
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As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective customers. Both in terms of return on investment and actual conversions, email marketing beats can often surpass social ...
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Customer journey maps are on many marketers’ to-do lists and a lucky few manage to find the time and the budget to get them done. I think they are well worth the investment, particularly when you add in the dose of reality known as the customer experience map. They’re not the same thing and here is why. Your journey map focuses on the ideal path from initial awareness until your customer tells you to get lost. It looks at each touch point with your brand, including advertising, websi...
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...