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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

BabelQuest

SHARESHARESHARE
BabelQuest is the only UK Diamond HubSpot Partner that delivers strategy, activity, and technology across sales, marketing and services to drive business growth by focusing on generating leads that close. Proud winners of the 2016 and 2017 HubSpot Impact Awards for Sales Enablement. We believe that for you to invest in growth confidently, you need predictable, scalable revenue. That requires a fully integrated sales, marketing and customer service process designed to find, engage and keep customers.
SHARESHARESHARE

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As society's attitudes toward gender and sexual preference continue to change, marketing researchers look to the importance of inclusive niche marketing campaigns....
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 When it comes to developing an Account-Based Marketing strategy, the first thing to remember is that while the “M” stands for Marketing, ABM is a business strategy. This means that the most important thing marketers can do when implementing ABM as a go-to-market strategy is to engage and coordinate with sales. It’s critical to develop your strategy and agree on the business objectives before you even start thinking about the technology that will help you. The biggest mist...
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Regardless of whether it’s called named account, key account, target account or account based marketing (ABM), a real opportunity exists to bring sales teams and demand generation teams together.B2B marketing and sales teams are often misaligned from the get go as traditional demand generation focuses on attracting and nurturing individuals while sales teams focus on accounts.Historically it has been difficult for marketers to allocate marketing spend in the same way that sales reps alloca...

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Nine is claiming an Australian first after striking a deal with Acxiom subsidiary, Live Ramp, to leverage its audience data sets in order to boost custom audience targeting capabilities across the Nine media portfolio. The partnership allows marketers and their agencies to use their own first-party data, including offline data, to target known customers, in a privacy compliant manner, across the Nine Digital network. Through Live Ramp, marketers will have access to Acxiom’s third-party aud...

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According to Researcher, the Global Dairy Packaging Market is accounted at $21.36 billion in 2015 and is estimated to reach $28.4 billion by 2022 growing at a CAGR of 4.15% from 2015 to 2022. The rising demand for dairy products is the primary factor favoring the market. Furthermore, increasing disposal income, initiatives by packaging companies and demand for smaller packs are drivers for the Dairy packaging market. However, sanitation and increasing raw material cost are limiting the market gr...
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It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this market faces? What this market trusts and distrusts? What its members love and loathe, fear or anticipate?...
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EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...