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EVENTS

Cranfield Key Account Management Best Practice Forum: When KAM Met ABM
CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM
November 21-21, 2019
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to m...

ABM UNLEASHED VIRTUAL EXPERIENCE
ABM UNLEASHED VIRTUAL EXPERIENCE
November 19-21, 2019
ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action.

Be Unique Group

Founded by Dariush Soudi in 2009, Be Unique Group is a sales and marketing agency based in Dubai, with offices in Abu Dhabi, Colombo, Tblisi and New York. Specializing in Online Marketing, we focus on Unique selling and marketing strategies that will add immense value and measurable return on investment for our clients in a swift manner.

RELATED NEWS


 The ' Account-Based Marketing (ABM), highlights Adobe, has become a vital tool of today's B2B marketing and, to succeed, it must coexist and enhance existing traditional strategies based on lead. But moving to an Account-Based Marketing strategy is easier said than done, the San Jose-based company continues, and many marketers admit to feeling it a challenge and being intimidated by the process, not knowing how or by where to start....
ADOBE
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Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customers and drives prospects through the sales funnel faster. Uberflip and PFL work together by automating direct mail campaigns based on Uberflip content triggers that use intent and behavior data for time...
SOURCE
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We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to drive engagement through their content. Specific criteria for applicants who applied to the Content Marketing Technology Platform category included demonstrating success in using mobile, video, data, a...
SOURCE
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We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CMO, recognizes that, while Uberflip is not a traditional content marketing platform by definition, it is a huge accomplishment for us to be included among these incredible companies and show how our pl...
SOURCE
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Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content experience. The Content Experience Awards (EXPY), presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on...
SOURCE
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Marketing and sales teams can kick-start their ABM initiatives with ABM Essentials from Marketo Engage, part of Adobe Experience Cloud. ABM Essentials – the industry’s most complete ABM solution brings together the power of ABM and Customer Experience Management (CXM) to put people and experiences at the centre of their B2B marketing strategies and create new account-based experiences (ABX). Helping marketers launch more comprehensive ABX strategies even faster, Adobe is announcing t...
ADOBE
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Adobe on Tuesday unveiled a new Marketo Engage service for account-based experiences called ABM Essentials. Adobe said the platform is meant to improve collaboration between B2B marketers and sales teams and simplify the processes, technology, data and services needed for personalized experiences and lead generation....
ADOBE
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Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising, which involves collecting data about readers online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has become the dominant force in digital advertising in recent years. But in one of the first empirical studies of the impacts of behaviorally targeted advertising on online publishers revenue, researcher...
THE WALL STREET JOURNA
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Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen interest with an ideal-profile audience, and clearly demonstrate the ROI of combining mar...
UBERFLIP
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As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by building customer journeys to foster relationships. However, our interactions in those relationships from channel strategy to messaging can be very differen...
ADOBE
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EVENTS

Cranfield Key Account Management Best Practice Forum: When KAM Met ABM
CRANFIELD KEY ACCOUNT MANAGEMENT BEST PRACTICE FORUM: WHEN KAM MET ABM
November 21-21, 2019
Have you been wondering how your ABM program might be able to help with the big challenges facing key account managers in your business today? Are you interested in finding out more about how ABM-ers and KAMs combine to accelerate growth? How ABM and KAM processes align? How you can collaborate to m...

ABM UNLEASHED VIRTUAL EXPERIENCE
ABM UNLEASHED VIRTUAL EXPERIENCE
November 19-21, 2019
ABM Unleashed Virtual Experience is strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. By the end of the week, attendees will have the actionable insights to really unleash their ABM ambitions and turn them into action.