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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Bisnode Belgium

Bisnode is a leading European Data & Analytics company, with operations in 18 countries and 2,400 employees. Bisnode helps companies find and manage their customers throughout the customer lifecycle. We do this by pioneering Smart Data to enable our customers to make Smart Decisions. It means that we can match and analyze our customers data with our data and the data that today's connected world generates, so-called Big Data. More than 150,000 customers benefit from our Smart Data as a service. We help them manage their data, manage risks in their customer portfolios, and strengthen their overall decision ability – ultimately increasing their sales and revenues. Our database is unique, comprising a large share of companies, individuals, real estate and vehicles in Europe.

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Social media management platform, Hootsuite has completed 10-years in the industry. When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and a new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three. In this burgeonin...
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Demandbase, the leader in Account-Based Marketing (ABM), revealed the results of their Artificial Intelligence (AI) survey, issued in conjunction with Salesforce Pardot and global research firm, Demand Metric. The findings point to strong interest and high expectations in AI from B2B marketing and sales professionals; 84 percent of study participants are currently planning, evaluating, implementing or using AI, and 84 percent also expect to see value from their implementations in a year or less....
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In part one of Stripped Bare, we discussed the makings of a whirlwind client-agency romance, and how you can be sure that you’ve found “the one”. In this edition, we’ll be giving you the lowdown on how to conduct yourself in order to get the best out of onboarding processes. So how does a great relationship between client and agency teams start? Answer: by recognizing that you are a team. Trust us, this part is essential (so avoid working with any agency that skates over ...
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Earlier this week, we wrote about how your Customer Success team can help jump-start your ABM strategy. Now, we're taking a closer look at one unique way organizations can evaluate accounts.ABM requires organizations to spend more time building relationships with select accounts, rather than casting a wide net and hoping an account comes to them. Unlike traditional lead scoring, engagement metrics are applied to qualify entire accounts (the MQA) instead of one singular lead (MQL.) This measu...
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What was true then and is as true today, is the need for information and insights into accounts. When ABS (account-based sales) first came into existence, it began with needs assessments and led to the collection of information on teams, hierarchy, divisions, decision-makers, approvers, etc. For example, if an organization adopted Miller Heiman, sales began their efforts with filling out as much of the “blue sheets” as possible.An outgrowth of this approach led to many organizations ...

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As the account-based marketing (ABM) phenomenon gathers steam, sales and marketing professionals need to add the human touch to their communications. After all, ABM is all about communicating with individual prospects or accounts as a market. Last time, I wrote about how to craft outbound calls for ABM. Now, let’s move on to emails. Because executives are deluged with emails that clamor for their attention, communicating via email marketing to large groups is no longer as effective as it w...

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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...