home.aspx
 
EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...

Bizible

SHARESHARESHARE
Bizible is pioneering the marketing attribution space by offering an easy to use software-as-a-service product to help online marketers answer the simple question “what’s working” in terms of real return-on-investment, revenue, and closed sales. Our patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so they can easily measure and optimize marketing by return-on-investment.
SHARESHARESHARE

RELATED NEWS


  • The content-centric company brings its permission-based, first-party data perspective to help businesses drive pipeline via account-based marketing initiatives.

  • ABM Leadership Alliance was created to help market...
    MEDIA7
    READ MORE

LeadMD, the leading marketing operations agency specializing in empowering revenue growth powered by sales and marketing technology, today announced a new core partnership with Bizible, a provider of marketing performance management software. LeadMD becomes Bizible’s first Platinum Partner, and will enable marketers to drive revenue impact and accelerate growth using the powerful Bizible solution.Bizible software is setup to reflect marketing touchpoints in terms of budget investment and i...
SOURCE
READ MORE

ORBIS RESEARCH has recently announced “Global Account-Based Marketing Software Market” report with all the critical analysis on current state of industry, demand for product, environment for investment and existing competition. Global Account-Based Marketing Software Market report is a focused study on various market affecting factors and comprehensive survey of industry covering major aspects like product types, various applications, top regions, growth analysis, market potential, c...
ORBIS RESEARCH
READ MORE

Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be released through the beginning of the second quarter. Core platform updates were released on March 15. All updates to other products will be rolled in the begin...
MARTECH TODAY
READ MORE

As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data.We know prospect, customer and accou...
MARTECH TODAY
READ MORE

When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the entire account — the whole team of people on the other side involved in the eventual decision....
BUSINESS2COMMUNITY.COM
READ MORE

B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance....
DEMAND GEN REPORT
READ MORE

Previous research has shown that account-based marketing (ABM) can be directly linked to overall marketing success, and a new survey found that it’s also helping shorten the length of B2B marketing and sales cycles. Early results from Bizible’s “2016 ABM Metrics Survey” have discovered that the majority of organizations that do not conduct ABM have sales and marketing cycles of 120 days or longer. However, the majority of those that do use ABM have sales and marketing cyc...
KOMARKETING B2B ONLINE MARKETING
READ MORE

A recent survey of senior marketers reveals companies that are practicing account-based marketing (ABM) are committed to their efforts. In the “2016 ABM Metrics Report” produced in partnership by Bizible and Terminus, about 80 percent of respondents indicate their success with ABM is either moderately or highly successful, and none plan on scaling back efforts. In fact, roughly 60 percent plan on doing “a lot more” ABM over the next six months. Last month, early results f...
KOMARKETING B2B ONLINE MARKETING
READ MORE

Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy.
The consortium of vendors is being led by ABM platform vendor, Demandbase, and also includes Oracle Marketing Cloud, Bizible, LookBookHQ, Optimizely, Get Smart Content and Radius. The companies have committed to creating content and providing resources around ABM, launching with an e-book outlining the k...

CMO (IDG COMMUNICATIONS)
READ MORE

EVENTS

MARKETING ANALYTICS SUMMIT
MARKETING ANALYTICS SUMMIT
October 20-21, 2020
Multiply your skills with the latest thinking, developments, and most current examples of data enriched marketing. Whether you are an analyst or one who relies on analytics to excel in marketing, MAS is here to help YOU evolve as a professional. Peers and experts clarify how digital analytics, custo...

The Northern Ireland Social Media & Marketing Show 2020
THE NORTHERN IRELAND SOCIAL MEDIA & MARKETING SHOW 2020
November 03-03, 2020
This is a unique chance to meet, listen to and learn from the brightest minds in business across the province and beyond. Attending the event is completely free of charge so book your ticket today. There are two dedicated seminar areas with free sessions running all day as well as unlimited access t...