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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...

Bizible

Bizible is pioneering the marketing attribution space by offering an easy to use software-as-a-service product to help online marketers answer the simple question “what’s working” in terms of real return-on-investment, revenue, and closed sales. Our patent-pending marketing analytics technology allows companies to accurately track offline revenue back to the exact online marketing source so they can easily measure and optimize marketing by return-on-investment.

RELATED NEWS


ORBIS RESEARCH has recently announced “Global Account-Based Marketing Software Market” report with all the critical analysis on current state of industry, demand for product, environment for investment and existing competition. Global Account-Based Marketing Software Market report is a focused study on various market affecting factors and comprehensive survey of industry covering major aspects like product types, various applications, top regions, growth analysis, market potential, c...
ORBIS RESEARCH
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Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be released through the beginning of the second quarter. Core platform updates were released on March 15. All updates to other products will be rolled in the begin...
MARTECH TODAY
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As you start planning your budgets and targets for the coming year, data will be front and center. Columnist Scott Vaughan shares four strategies to help you commit to a data integrity plan in 2018.Planning, budgeting and target-setting for 2018 are in full swing. I’ve been comparing notes with B2B marketing executives about their keys to hitting or missing their 2018 growth targets. A surprising make-or-break topic bubbled up in the conversations: data.We know prospect, customer and accou...
MARTECH TODAY
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When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. You’re not just marketing and selling to whichever individual downloads your content or interacts with your website, you have to be thinking about the entire account — the whole team of people on the other side involved in the eventual decision....
BUSINESS2COMMUNITY.COM
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B2B marketing attribution firm Bizible has added new account-based marketing (ABM) capabilities to its platform designed to help users link their ABM initiatives to revenue, to gauge their performance....
DEMAND GEN REPORT
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Previous research has shown that account-based marketing (ABM) can be directly linked to overall marketing success, and a new survey found that it’s also helping shorten the length of B2B marketing and sales cycles. Early results from Bizible’s “2016 ABM Metrics Survey” have discovered that the majority of organizations that do not conduct ABM have sales and marketing cycles of 120 days or longer. However, the majority of those that do use ABM have sales and marketing cyc...
KOMARKETING B2B ONLINE MARKETING
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A recent survey of senior marketers reveals companies that are practicing account-based marketing (ABM) are committed to their efforts. In the “2016 ABM Metrics Report” produced in partnership by Bizible and Terminus, about 80 percent of respondents indicate their success with ABM is either moderately or highly successful, and none plan on scaling back efforts. In fact, roughly 60 percent plan on doing “a lot more” ABM over the next six months. Last month, early results f...
KOMARKETING B2B ONLINE MARKETING
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Seven marketing technology vendors have come together to launch the Account-Based Marketing (ABM) Leadership Alliance aimed at helping B2B marketers with their targeted accounts strategy.
The consortium of vendors is being led by ABM platform vendor, Demandbase, and also includes Oracle Marketing Cloud, Bizible, LookBookHQ, Optimizely, Get Smart Content and Radius. The companies have committed to creating content and providing resources around ABM, launching with an e-book outlining the k...

CMO (IDG COMMUNICATIONS)
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EVENTS

Dreamforce 2019
DREAMFORCE 2019
November 19-22, 2019
Why you should attend: Nurturing leads, closing deals and maximizing ROI are crucial for success in the B2B marketing industry. Attend Salesforce’s Dreamforce 2019 and you’ll walk away with smart, actionable insights to better target your accounts with the newest and most effective custo...

B2B Committee: ABM
B2B COMMITTEE: ABM
December 03-03, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members:  "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issu...