BlueBirde.io: Account Based Experiences

VanillaSoft | July 09, 2020

VanillaSoft, a sales engagement technology company, has appointed CMO Darryl Praill as Chief Revenue Officer. Praill joined VanillaSoft as CMO in 2017, and successfully increased VanillaSoft’s profile in the sales technology space and among industry influencers worldwide. In addition to Praill’s vast marketing experience, he also has an extensive background in sales and business development, making it a logical step for him to transition to the role of Chief Revenue Officer....

Account Based Data, Targeted Account Strategy

Business Wire | July 20, 2023

SugarCRM, provider of the award-winning AI-driven CRM platform, has been named “Product of the Year” by Business Intelligence Group in the 2023 Sales and Marketing Technology Awards program, also known as The Sammys. The awards honor excellence in helping to solve the everyday challenges organizations have connecting and collaborating with their prospects and customers. This is Sugar’s third straight Sammy award; the company previously won “Organization o...

Accenture | April 03, 2020

A global B2B marketing service agency - Yesler has been acquired by Accenture. Transaction details not shared. The acquisition continues to strengthen and scale Accenture’s B2B marketing services, adding depth in offerings such as account-based m...

Terminus | September 23, 2020

Terminus, the leading account-based marketing platform, today releases new capabilities in the Terminus Engagement Hub that better connect buying teams with target audiences, no matter where they are. The newest Terminus release features the first-ever mobile app for running ABM and Chat from your phone, enhanced household IP identification, and next-generation ad retargeting....