Bonfire Effect

ABM Accounts

Business Wire | April 06, 2023

Aprimo, an industry-leading provider of digital asset management and marketing resource management solutions, today announced its integration of OpenAI’s ChatGPT technology through Microsoft Azure OpenAI Service to improve its content operations platform. This integration is a first in the DAM category and is pivotal for businesses to create better efficiencies across teams, drive time to market, and scale on-brand asset creation and distribution across all channels. Aprim...

Account Based Data

Merkle | July 07, 2022

Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it ranked as a Leader in The Forrester Wave™: Customer Data Strategy and Activation Services, Q2 2022 report by leading independent research firm Forrester Research, Inc. The agency is recognized for its focus on connecting marketing to customer experience, e-commerce, and technology. The Forrester Wave™: Customer Data Strategy and Activation Servic...

Account Based Analytics

Demandbase | June 22, 2022

, Demandbase announced that it was named the 6th Best Place to Work in the Bay Area for 2022 by Fortune magazine. This award is based on employee feedback, in which 97% of Demandbase’s employees said it’s a great place to work compared to the 57% of employees in a typical U.s company. "We're delighted to be on this meaningful list because our team members are our top priority," says Gabe Rogol, chief executive officer at Demandbase. "Since 2020, we&#...

ABM Accounts

Demandbase | June 02, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the second consecutive year that Demandbase has been in the top spot for technology leaders with high customer impact and techno...