Bonfire Effect

ACCOUNT BASED DATA

Folloze, Hunter & Bard | June 27, 2022

Folloze and Hunter & Bard, a leading account-based marketing (ABM) agency, announced a partnership today that will bundle the Folloze B2B Buyer Experience Platform with Hunter & Bard’s extensive ABM services. Hunter & Bard will join the Folloze as a Service Technology (FaaST) program, bringing data-driven marketing engagement, personalization and turnkey campaign activation to the agency’s clients that need ABM expertise and deployment. &ldquo...

MOI Global | June 19, 2020

B2B agency MOI Global has acquired specialist account-based marketing agency ALIAS Partners. The acquisition promises to ramp up the two agencies’ shared belief in insights-led creative strategy, and will merge the considerable ABM forces of both agencies, enabling MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM...

ABM ACCOUNTS

Bombora | May 06, 2022

Bombora, the leading provider of B2B Intent data, was selected to be part of the new ABM app collection available on the HubSpot App Marketplace. Bombora customers have relied on the company’s HubSpot App since August 2020. In 2021, Bombora updated the app so that HubSpot users could discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are primed to receive marketing and sales information. Bombora...

Adobe | August 14, 2020

Adobe has announced the general availability of data governance capabilities in its real-time customer data platform (CDP). Adobe officials said the framework is designed to help users manage their customer experience data across the enterprise from the point of collection to syndication outside the platform. The data governance capabilities of real-time CDP can be accessed via the Privacy Console....