Bonfire Effect

Bonfire Effect is a Colorado-based agency dedicated to helping companies attract, engage, and maintain customers to fuel business growth. Services include brand strategy and messaging, visual identity and corporate image, campaign strategy and implementation, web development, marketing automation, content creation, email marketing, account-based marketing, event strategy and promotion, and consulting.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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BUYER INTENT DATA

ZYMPLIFY LAUNCH INTENT DATA PLATFORM LEAD ONION

Zymplify | December 03, 2021

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Portstewart firm, Zymplify Group has launched Lead Onion, a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real time. Lead Onion allows users to activate buyer-intent data with 17 dynamic intent sources giving them the ability to quickly identify companies who are ready to buy and their key decision makers. Once identified prospects are prioritized into ready-to-buy sales leads allow...

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ABM ACCOUNTS

METAVERSE IS THE WORLD'S HOTTEST TREND AS FACEBOOK REEMERGES AS META

Metaverse, Facebook | November 03, 2021

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Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that...

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ACCOUNT-BASED DATA

RESEARCH FROM FROST & SULLIVAN AND WEBHELP FINDS CUSTOMER EXPERIENCE INNOVATION SET TO UNDERGO EXPONENTIAL GROWTH IN THE NEXT DECADE

Webhelp | March 14, 2022

news image

Customer contact center operations are set to undergo transformation to improve customer experience (CX) delivery, according to new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. The study finds almost one in two senior CX profe...

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CORE ABM

ACCOUNT-BASED MARKETING PIONEERS, MOMENTUM AND ITSMA BAND TOGETHER, PROVIDING IN-DEPTH KNOWLEDGE TO DRIVE ACCOUNT-BASED SOLUTIONS

Momentum | July 05, 2021

news image

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

Read More
news image

BUYER INTENT DATA

ZYMPLIFY LAUNCH INTENT DATA PLATFORM LEAD ONION

Zymplify | December 03, 2021

Portstewart firm, Zymplify Group has launched Lead Onion, a powerful intent-driven sales enablement platform that allows users to identify, prioritize and connect with leads and prospects in real time. Lead Onion allows users to activate buyer-intent data with 17 dynamic intent sources giving them the ability to quickly identify companies who are ready to buy and their key decision makers. Once identified prospects are prioritized into ready-to-buy sales leads allow...

Read More
news image

ABM ACCOUNTS

METAVERSE IS THE WORLD'S HOTTEST TREND AS FACEBOOK REEMERGES AS META

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that...

Read More
news image

ACCOUNT-BASED DATA

RESEARCH FROM FROST & SULLIVAN AND WEBHELP FINDS CUSTOMER EXPERIENCE INNOVATION SET TO UNDERGO EXPONENTIAL GROWTH IN THE NEXT DECADE

Webhelp | March 14, 2022

Customer contact center operations are set to undergo transformation to improve customer experience (CX) delivery, according to new research from Frost & Sullivan. Commissioned by Webhelp, the study of over 1,000 senior customer experience management professionals finds organizations are embracing technology and new ways of working to deliver improved customer service, with 98% planning to transform operations within 24 months. The study finds almost one in two senior CX profe...

Read More
news image

CORE ABM

ACCOUNT-BASED MARKETING PIONEERS, MOMENTUM AND ITSMA BAND TOGETHER, PROVIDING IN-DEPTH KNOWLEDGE TO DRIVE ACCOUNT-BASED SOLUTIONS

Momentum | July 05, 2021

The agreement establishes a world-class growth consulting offering, combining a decade of Momentum's experience expanding market share for major organisations with 25 years of ITSMA's role as a source of thought leadership, community, and hands-on knowledge for B2B marketing experts. Clients will be able to handle their most strategic go-to-market concerns and tap into a unique set of competencies as a result of the merger of both firms: Unrivaled ABM...

Read More