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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Brand Connections

At Brand Connections, we connect the dots between you, your customers and the world of ever-changing consumer media consumption. People have never been more connected and marketing options have never been more complex.

RELATED NEWS


Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy mean Siegel+Gale is uniquely positioned to service the needs of ...
SIEGEL+GALE
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Instagram has topped YouTube as the number one platform for influencer content – with brands heeding consumer interest and moving towards ‘honest disclosure’ of partnerships. That’s according to new research from Rakuten Marketing. The company, in its 2019 Influencer Marketing Global Survey which polled 3500 consumers and 700 marketers globally, saw Instagram cited by 65% of those polled as where they most follow influencers, beating YouTube (62%) and Facebook (62%). When...
MARKETING TECH NEWS
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Account-based marketing (ABM)  a B2B practice that drives everything from email to in-person sales improves metrics on all fronts. But it requires a new set of tactics, according to a study released on Tuesday by TOPO. Of 150 ABM practitioners polled, 80% say ABM improves customer lifetime value, 86% say it lifts win rates, and 76% say it delivers higher ROI than a standard go-to-market approach But brands must adhere to best practices. For example, ABM users pursue only 38% of their target...

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OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their priorities, and how they plan to stay on top of the latest trends within marketing and branding. The data, representing 501 marketing ...
MARTECH SERIES
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OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Binder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their priorities, and how they plan to stay on top of the latest trends within marketing and branding. The data, representing 501 marketing ...
MARTECH SERIES
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Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points of interest, events, and attractions across the country in visually arresting vehicles branded wi...
MARTECH SERIES
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A new technology platform Brands. Buzz launches January 3rd. The patent-pending concept digitalizes word-of-mouth by enabling everyday people to post-marketing content to their social networks. This allows businesses access to micro networks where they can market their products in highly engaged groups. Both consumers and businesses stand to benefit from this innovative new relationship.
At the core, Brands. Buzz is a technology platform that enables businesses to execute in a large scale...

MARTECH SERIES
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Micro-targeted advertising on Facebook was very effective in persuading undecided voters to support Donald Trump during the 2016 US presidential elections, a study has found.According to the researchers from the Charles III University of Madrid in Spain, Trump's team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat candidate Hilary Clinton.  In order to carry out these campaigns,...
BRAND EQUITY
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BrandTotal, a New York– and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, announced the closing of a $6 million round of funding, bringing their total venture funding to $8 million. Glilot Capital Partners and Keshet Dick Clark Productions also joined the funding...
MARTECH SERIES
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Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are organized. But the madhouse of acronyms Amazon Advertising Platform (AAP), Amazon Media Group (AMG) and Amazon Marketing Services (AMS) – is no longer being used, as of Wednesday.
Under the new naming structure, all advertising technology now exists under Amazon Advertising. That tec...

ADEXCHANGER
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EVENTS

B2B MARKETING LEADERS FORUM MELBOURNE 2019
B2B MARKETING LEADERS FORUM MELBOURNE 2019
November 19-19, 2019
400 B2B marketers gather every year in Sydney in May at APAC’s largest conference for B2B marketers and finally, in November last year we brought the Forum to Melbourne (because so many of you asked us too). At Melbourne’s 2nd annual B2B marketing conference it’s your chance to lea...

Brand Management
BRAND MANAGEMENT
November 20-20, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...